Year End Giving: How to Request Donations from Important Donors

Posted by Susan Orr on October 9, 2017

The end of the year is fast approaching and, as I’m sure you’re aware, nearly a third of all annual giving happens in December and 12% of all giving happens in the last 3 days of the year, so this is an important time for any nonprofit organization.

You’re probably in the middle of planning your year end giving push. Perhaps you’ve already designed and printed your direct mail piece and are starting to segment your donor list. Every donor on your list is valuable, but during this time of year, it’s important to pay special attention to three segments of donors: major donors, your board, and other special friends.

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Topics: Donor Retention, Fundraising Basics

Busted! 7 Common Myths About Online Donations Debunked

Posted by Alex Gulkin on October 4, 2017

From the moment we check our email each morning to powering down our tablets at night, it often feels as though technology has taken center stage in virtually every aspect of our lives. The nonprofit community is no exception to this paradigm shift. Every year, more and more people opt to give to their favorite nonprofit though online donations.

In 2016, for example, over 7.2% of all donations were made online. According to the 2016 Charitable Giving Report, Giving Tuesday donations online grew by 20%. Yet, despite evidence to the contrary, myths about online donations continue to exist.

Today, we’re going to debunk some of the most common myths about online fundraising and donations.

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Topics: Online Donation

Take Your Donations to the Next Level with Fundraising Software

Posted by David Blyer on September 27, 2017

The latest fundraising software technology meets the needs of successful nonprofit leaders by consolidating all aspects of fundraising into one central location, allowing for fundraising efforts to be optimized with efficiency. Organizations now integrate third-party interfaces with their fundraising platforms, while keeping online donations secure and organized. Providing a secure platform for online donations encourages board giving through peer-to-peer fundraising pages and establishes recurring donations through integrated email marketing and donor relationship management.

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Topics: Online Donation, Fundraising Basics

Charity Event Ideas That Will Get Your Donors’ Attention

Posted by Kelly Yaker on September 20, 2017

People generally feel more inclined to participate in activities if their money is going toward a worthy cause and there are plenty of ways to cater to a wide array of individuals. 5K charity runs are great, but if you are looking for more creative ways to fundraise, these charity event ideas—from fitness to social media and everything in between—are likely to garner the attention your organization needs.

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Topics: Event Management

Nonprofit Overhead: A Dangerous Success Metric

Posted by Susan Orr on September 15, 2017

The other morning, while driving to work and listening to the radio, I found myself yelling at an NPR reporter. Not a very productive way to express my opinion, I admit. The reporter was interviewing a Red Cross spokesman on the topic of overhead expenses for the nonprofit organization, asking about the percentage of each Red Cross donation that goes directly to provide services to disaster victims. NPR’s reporter pushed the representative to admit that they spend more than 10% on overhead, presenting this claim as if it was a moral outrage.

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Topics: Insider

5 Ways Proper Volunteer Management Helps Your Nonprofit Thrive

Posted by Kelly Yaker on September 6, 2017

According to the Corporation for National and Community Service, Americans spend over 7.8 hours volunteering their time at a variety of nonprofits. That adds up to an estimated value of $184 billion dollars! Volunteers are an important cornerstone to many nonprofits and proper volunteer management is critical to a successful volunteer program.

The men and women that donate their time through volunteering can have a big impact on your organization’s success and bottom line. Because of their importance to nonprofits, proper volunteer management is important for a number of reasons listed here.

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Topics: Volunteer Management

Top 5 Reasons to Optimize Your Donor Database

Posted by David Blyer on August 30, 2017

The adage “a place for everything and everything in its place” may be centuries old, but it still rings as true today as it did back then. Keeping things tidy both physically and digitally helps a business run more smoothly. Although, these days, we don’t use a kitschy turn of phrase when referring to a well-organized business, we simply say that a business or digital entity is “optimized,” and it’s something your organization should aspire to achieve.

An optimized donor database operates simply and efficiently to capitalize on fundraising potential.  It gives you a big picture look about your organization’s donors on one page: their giving history, event attendance, relationships, and more. Using an optimized donor database can improve donor retention, increase prospect conversions, increase productivity, save money, and simplify onboarding.

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Topics: Donor Relationship Management, Donor Retention

WealthEngine and Arreva Software Announce Partnership to Deliver Integrated Donor Management and Fundraising Solutions

Posted by Ryan Finkelstein on August 29, 2017

WealthEngine (WE), the leading provider of predictive marketing, analytics, and audience development services, is pleased to announce its new partnership with Arreva Software, the industry leader in cloud-based Donor Relationship Management and Online Fundraising software. Through this relationship, WealthEngine and Arreva will help nonprofits achieve success by delivering integrated fundraising solutions. Together, both organizations offer a comprehensive and cost-effective program for fundraising and donor relationships.

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How to Write Grants for Nonprofit Organizations

Posted by Kelly Yaker on August 23, 2017

Regardless of size, it’s likely that your organization is dependent on certain funds—and it is quite likely that at least a portion of those funds are brought to you in the form of grants. As a result, the way that you approach these grants can either make or break your organization, making it essential that you learn how to write grants for nonprofit organizations.

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4 Tips To Raise More Money with Online Peer to Peer Fundraising

Posted by Kelly Yaker on August 16, 2017

Peer to peer fundraising is one of the most profitable ways to boost nonprofit donations, mostly because it requires little money upfront yet reaches a wide audience. Of course, if you want your campaign to go viral, you'll need to make donors feel like they're part of something special, which means getting creative.

Here are some popular peer to peer fundraising methods that have worked well for others. You can modify them slightly to your organization or take them in a whole new direction to make the fundraisers uniquely yours.

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Topics: Peer to Peer Fundraising, Event Management