Let's Talk Numbers: Why End of Year Is So Important

You know the old saying: “Numbers don’t lie.” Well, when it comes to End-of-Year giving, the numbers tell us a lot about the people who give in the final weeks of the year, how much they give, and what attracts them to a nonprofit and keeps them there. And it’s all true.

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Topics: Data, End of Year

Prepping For End-of-Year: There’s No Time Like the Present

In the nonprofit world, end-of-year giving is one of the most reliable sources of funding. Between GivingTuesday and December 31st—also known as the last chance for donors to make tax-deductible gifts in a given tax year—31% of giving happens in the last few weeks of the year and 12% in the last three days. To take full advantage of this important giving season, it’s vital to plan ahead.

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Topics: Fundraising Basics, Data, Tips & Tricks, Best Practices, End of Year

5 Key Tips from our "Data Drives Your Donors: How to Increase Giving and Expand Your Donor Universe" Webinar

As we learned during our educational webinar on Using Donor Data to Drive Donor Growth, each donor has his or her own story, passion, reasons for giving, interests and circumstances. Targeting your ask to those criteria will help you better drive giving across your donor program. In order target your donors properly you need to ensure that you’re doing 5 important things.

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Topics: Data

5 Essential Steps to Building a Data-Driven Fundraising Program

In When Good Data Goes Bad, we talked about the ways faulty data and data management can harm your donor relationships. But a fully integrated donor data management system not only works to prevent damaging missteps, it streamlines tasks ordinarily handled by multiple applications, increasing efficiency and making your job—raising money to fund your organization’s important work—easier. A data-driven fundraising program is essential, and a data-driven organizational culture as much or more so.

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Topics: Data, Tips & Tricks

When Good Data Goes Bad: Don’t Let Bad Data Cost You Donors.

This month we’ll be talking about your data: why it’s so important, how to put it to work for you, and proven methods for keeping it under control. In our first installment, why should you care about the quality of your data, and what are the risks when it’s not managed well? We’ll try to answer those questions for you today.

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Topics: Data