Top 5 Reasons to Optimize Your Donor Database

Posted by David Blyer on August 30, 2017

The adage “a place for everything and everything in its place” may be centuries old, but it still rings as true today as it did back then. Keeping things tidy both physically and digitally helps a business run more smoothly. Although, these days, we don’t use a kitschy turn of phrase when referring to a well-organized business, we simply say that a business or digital entity is “optimized,” and it’s something your organization should aspire to achieve.

An optimized donor database operates simply and efficiently to capitalize on fundraising potential.  It gives you a big picture look about your organization’s donors on one page: their giving history, event attendance, relationships, and more. Using an optimized donor database can improve donor retention, increase prospect conversions, increase productivity, save money, and simplify onboarding.

Read More

Topics: Donor Relationship Management, Donor Retention

How to Build Better Relationships with High-Value Donors

Posted by Ryan Finkelstein on July 11, 2017

 

Investing in understanding what motivates a high-value constituent pays long-term dividends.

Nonprofits appreciate donations of any size. But it’s fundraising from major donors that makes it possible for effective change. And finding and maintaining their contributions requires a different approach.

Read More

Topics: Donor Relationship Management, Donor Retention

How Nonprofits Are Combining Donor Profiles and Social Media to Improve Fundraising

Posted by Ryan Finkelstein on July 11, 2017

Profiles of your constituents paired with social platforms are powerful tools

Better relationships with donors begin with understanding what motivates them. It’s the main reason successful nonprofit organizations use and maintain donor profiles.

Read More

Topics: Donor Relationship Management, Online Donation

How to Build Donor Profiles

Posted by Ryan Finkelstein on July 11, 2017

The success of your nonprofit organization depends on the generosity of donors. They are your most important assets. How much do you know about these people, both as individuals and as groups?

Read More

Topics: Donor Relationship Management, Nonprofit Marketing

How Donor Personas Will Change Your Marketing

Posted by Ryan Finkelstein on July 11, 2017

Data visualization is all about using collected data to build relationships with your donors, and it starts with understanding their behavior. Do you know where your constituents hang out on weekends? Do you know if they have children? Can you name where they went to high school?

Read More

Topics: Donor Relationship Management, Nonprofit Marketing

How to Unlock Generation Z's Potential to Change the World

Posted by Ryan Finkelstein on July 11, 2017

Even if you’re unfamiliar with the term “Generation Z,” you’re probably highly familiar with its ambitious, screen-obsessed members, who largely haven’t yet entered their twenties and are already making history.

Read More

Topics: Donor Relationship Management, Fundraising Basics

Optimizing Your Return on Fundraising Investment Via Constituent Relationship Management

Posted by Ryan Finkelstein on July 11, 2017

Did you know that nonprofits spend 2-3 times more recruiting a new donor than for-profit companies spend to attract new customers? Also, did you know that acquiring that new donor costs about five times more than maintaining an existing donor relationship? Given the simple math, savvy nonprofits do everything possible to build long-term relationships with their supporters and donors. This begins with capturing as much information about each donor as possible, and then consolidating and presenting this information in a useful way. This is the baseline requirement for any constituent relationship management system.

Read More

Topics: Donor Relationship Management, Online Donation

Fundraising ROI: 5 Simple Metrics Every Nonprofit Should Track and Why

Posted by Ryan Finkelstein on July 11, 2017

Use these metrics to evaluate the success of your campaigns and boost the health of your organization.

Read More

Topics: Donor Relationship Management, Online Donation

Dotting The "I"s In Fundraising

Posted by Ryan Finkelstein on July 11, 2017

There are two "I"s in fundraising: inspiration and innovation. Keeping all of your data in one location is critical if you intend to actually make sense of all of the information generated from different activities. A single constituent can attend events, volunteer, donate, and even serve on your board amongst many other things. Donors are so much more than their donation history, and to truly understand who they are how you can best connect with them, collecting data on every type of interaction (events, donations, etc) in one place will help make your life easier. Here are five reasons why your organization should keep track of all fundraising and marketing activities in one place:

Read More

Topics: Donor Relationship Management

How Thank You Pages Can Cultivate Donors and Expand Your Reach

Posted by Kelly Yaker on July 10, 2017

Now that you’ve received a donation and gained a supporter, the need to say “thanks” is pretty obvious.

Read More

Topics: Donor Relationship Management, Donor Retention

Arreva Blog

At Arreva, we're here to make our customers a success! Our blog provides you with useful organizational documents, "how to" articles, and other resources. 

Subscribe to Email Updates

Download the Free Guide To Mastering Donor Profiles

Recent Posts