Outlook: How Will Online Fundraising Change in 2018?

Posted by Kira Bushman on May 9, 2018

Online fundraising has been a popular way to give for years now. In 2018, there is a lot going on in the tech world, and change is on the horizon. Is your nonprofit ready? 

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Topics: Donor Relationship Management, Peer to Peer Fundraising, Nonprofit Marketing, Online Donation

Moves Management Fundraising Strategies that Work

Posted by David Blyer on March 21, 2018

Moves management is a useful fundraising model that can be utilized to identify, cultivate, and steward major donors. Consider these three strategies that effectively use moves management increase donations and maintain strong relationships with major donors. 

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Topics: Donor Relationship Management, Campaign Management

How Moves Management is Different from the Traditional Sales Funnel

Posted by Ryan Finkelstein on March 14, 2018

For decades, the business world has utilized a reliable model for attracting and securing deals: the sales funnel. This model allows businesses to capture and retain customers as well as maintain steady revenue. Nonprofits can apply this effective model to their moves management process to increase donations and cultivate donor relationships, but should keep in mind three important differences.

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Topics: Donor Relationship Management, Campaign Management

Leveraging RFM Analysis for Prospect Management that Gets Results

Posted by Kelly Yaker on March 7, 2018

Let’s talk about data analysis and how it affects the bottom line at your nonprofit. Of course, there are many data that you can analyze, so let’s look at it from the perspective of identifying your top donors. If you’re using prospect management software, you may be thinking, “I’ve got all this information, but what should I focus on?”

What really matters when it comes to pinpointing your major donors are three factors: how recently they’ve donated to your organization, how frequently they’ve given to your nonprofit, and how much they can donate to your cause.

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Topics: Donor Relationship Management, Campaign Management

Top 5 Reasons to Optimize Your Donor Database

Posted by David Blyer on August 30, 2017

The adage “a place for everything and everything in its place” may be centuries old, but it still rings as true today as it did back then. Keeping things tidy both physically and digitally helps a business run more smoothly. Although, these days, we don’t use a kitschy turn of phrase when referring to a well-organized business, we simply say that a business or digital entity is “optimized,” and it’s something your organization should aspire to achieve.

An optimized donor database operates simply and efficiently to capitalize on fundraising potential.  It gives you a big picture look about your organization’s donors on one page: their giving history, event attendance, relationships, and more. Using an optimized donor database can improve donor retention, increase prospect conversions, increase productivity, save money, and simplify onboarding.

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Topics: Donor Relationship Management, Donor Retention

How to Build Better Relationships with High-Value Donors

Posted by Ryan Finkelstein on May 17, 2017

 

Investing in understanding what motivates a high-value constituent pays long-term dividends.

Nonprofits appreciate donations of any size. But it’s fundraising from major donors that makes it possible for effective change. And finding and maintaining their contributions requires a different approach.

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Topics: Donor Relationship Management, Donor Retention

How Nonprofits Are Combining Donor Profiles and Social Media to Improve Fundraising

Posted by Ryan Finkelstein on April 12, 2017

Profiles of your constituents paired with social platforms are powerful tools

Better relationships with donors begin with understanding what motivates them. It’s the main reason successful nonprofit organizations use and maintain donor profiles.

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Topics: Donor Relationship Management, Online Donation

How to Build Donor Profiles

Posted by Ryan Finkelstein on February 7, 2017

The success of your nonprofit organization depends on the generosity of donors. They are your most important assets. How much do you know about these people, both as individuals and as groups?

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Topics: Donor Relationship Management, Nonprofit Marketing

How Donor Personas Will Change Your Marketing

Posted by Ryan Finkelstein on January 20, 2017

Data visualization is all about using collected data to build relationships with your donors, and it starts with understanding their behavior. Do you know where your constituents hang out on weekends? Do you know if they have children? Can you name where they went to high school?

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Topics: Donor Relationship Management, Nonprofit Marketing

How to Unlock Generation Z's Potential to Change the World

Posted by Ryan Finkelstein on December 28, 2016

Even if you’re unfamiliar with the term “Generation Z,” you’re probably highly familiar with its ambitious, screen-obsessed members, who largely haven’t yet entered their twenties and are already making history.

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Topics: Donor Relationship Management, Fundraising Basics

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