Even if you’re unfamiliar with the term “Generation Z,” you’re probably highly familiar with its ambitious, screen-obsessed members, who largely haven’t yet entered their twenties and are already making history.
Did you know that nonprofits spend 2-3 times more recruiting a new donor than for-profit companies spend to attract new customers? Also, did you know that acquiring that new donor costs about five times more than maintaining an existing donor relationship? Given the simple math, savvy nonprofits do everything possible to build long-term relationships with their supporters and donors. This begins with capturing as much information about each donor as possible, and then consolidating and presenting this information in a useful way. This is the baseline requirement for any constituent relationship management system.
Use these metrics to evaluate the success of your campaigns and boost the health of your organization.
There are two "I"s in fundraising: inspiration and innovation. Keeping all of your data in one location is critical if you intend to actually make sense of all of the information generated from different activities. A single constituent can attend events, volunteer, donate, and even serve on your board amongst many other things. Donors are so much more than their donation history, and to truly understand who they are how you can best connect with them, collecting data on every type of interaction (events, donations, etc) in one place will help make your life easier. Here are five reasons why your organization should keep track of all fundraising and marketing activities in one place:
Topics: Donor Relationship Management
Now that you’ve received a donation and gained a supporter, the need to say “thanks” is pretty obvious.