As the Social Media Manager, my job is not only to curate and produce social content for Arreva, but also stay updated on the latest trends in nonprofit social media marketing. After hosting a few webinars concerning reaching out to younger generations of potential volunteers and donors, our Digital Marketing Manager and I realized that there was a need for more resources about Snapchat for nonprofits.
If you work in nonprofit marketing, you probably already have guidelines for the kind of messaging you want potential donors to see. This messaging will stay consistent with Facebook, but the delivery may be a little different from what you are used to.
Organic reach is important, but it’s getting more and more difficult for businesses and nonprofits to increase their reach organically on Facebook. This is where paid advertisements come in. Fortunately, Facebook is a relatively cheap platform for promoting content. The average cost per click for Facebook ads at the end of 2016 was only 27 cents. Start taking advantage of the low cost and follow these steps to set up your first ads!
After many changes to the Facebook newsfeed algorithm, it can be confusing to know what to do on this social media platform. Groups, messenger, and advertisements are all great ways to get your organization seen by more potential donors, and they are more effective than just posting to your nonprofit’s Facebook page.
Topics: Nonprofit Marketing
As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization.
Online fundraising has been a popular way to give for years now. In 2018, there is a lot going on in the tech world, and change is on the horizon. Is your nonprofit ready?
Every fundraiser knows that there are many variables that go into a successful online campaign. As an online fundraising company, we know the struggle of getting every part of your campaign just right. We've gathered some tools that will help you with everything from your grammar to your social media videos to get you ready to to fundraise online. Get ready to exceed your online fundraising goals!
Your annual report shows volunteers, donors, and prospects alike just how great of an impact your nonprofit has had in the past year. It reassures those involved with your organization that their donations and hard work have paid off, and it can convince potential donors that you stand for a cause worth contributing to. This is your chance to show off!
We've gathered seven of the best nonprofit annual reports from 2017 to inspire you. From human services to the arts, these examples cover the best annual reports of varying nonprofit industries and give you some great examples of just how beautiful and informational your annual report can be.
Now comes the fun part! The public portion of your capital campaign fundraising consists of email blasts, social media campaigns and even an event or two. Depending on the ultimate goal of your campaign, you may want to consider a combination of fundraising tactics to amplify your reach and maximize donations.
The power of your nonprofit's brand extends to everything important within your organization. While some nonprofits may think branding isn't something they need to be focusing on, the reality is that branding can have an incredibly positive effect on everything from internal morale and constituent trust, to making more donations possible.
Matt Schwartz, the founder of a design firm for nonprofits and education, says in his article about the impact of a strong nonprofit brand that good branding is the "surest way to strengthen your relationships, increase your effectiveness, and, ultimately, generate greater impact." This infographic gives branding pointers to make your nonprofit annual report—and any marketing assets you create—among the best.