Facebook Ads for Nonprofits: Messaging and Imagery

Posted by Kelly Yaker on July 3, 2018

If you work in nonprofit marketing, you probably already have guidelines for the kind of messaging you want potential donors to see. This messaging will stay consistent with Facebook, but the delivery may be a little different from what you are used to.

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Topics: Nonprofit Marketing, Social Media for Nonprofits

Facebook Ads for Nonprofits: Setup

Posted by Kira Bushman on June 27, 2018

Organic reach is important, but it’s getting more and more difficult for businesses and nonprofits to increase their reach organically on Facebook. This is where paid advertisements come in. Fortunately, Facebook is a relatively cheap platform for promoting content. The average cost per click for Facebook ads at the end of 2016 was only 27 cents. Start taking advantage of the low cost and follow these steps to set up your first ads!

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Topics: Nonprofit Marketing, Social Media for Nonprofits

Facebook for Nonprofits: Webinar Follow Up

Posted by Kira Bushman on June 21, 2018

After many changes to the Facebook newsfeed algorithm, it can be confusing to know what to do on this social media platform. Groups, messenger, and advertisements are all great ways to get your organization seen by more potential donors, and they are more effective than just posting to your nonprofit’s Facebook page.

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Topics: Nonprofit Marketing

Fundraising in a New Generational Landscape: Webinar Follow Up

Posted by Kelly Yaker on May 31, 2018

As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization. 

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Topics: Nonprofit Marketing, Online Donation, Fundraising Basics

Outlook: How Will Online Fundraising Change in 2018?

Posted by Kira Bushman on May 9, 2018

Online fundraising has been a popular way to give for years now. In 2018, there is a lot going on in the tech world, and change is on the horizon. Is your nonprofit ready? 

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Topics: Donor Relationship Management, Peer to Peer Fundraising, Nonprofit Marketing, Online Donation

Top 10 Free Tools You Need To Fundraise Online

Posted by Kira Bushman on May 2, 2018

Every fundraiser knows that there are many variables that go into a successful online campaign. As an online fundraising company, we know the struggle of getting every part of your campaign just right. We've gathered some tools that will help you with everything from your grammar to your social media videos to get you ready to to fundraise online. Get ready to exceed your online fundraising goals! 

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Topics: Peer to Peer Fundraising, Nonprofit Marketing, Online Donation

7 of the Best Nonprofit Annual Reports From 2017

Posted by Kira Bushman on April 12, 2018

Your annual report shows volunteers, donors, and prospects alike just how great of an impact your nonprofit has had in the past year. It reassures those involved with your organization that their donations and hard work have paid off, and it can convince potential donors that you stand for a cause worth contributing to. This is your chance to show off! 

We've gathered seven of the best nonprofit annual reports from 2017 to inspire you. From human services to the arts, these examples cover the best annual reports of varying nonprofit industries and give you some great examples of just how beautiful and informational your annual report can be.   

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Topics: Nonprofit Marketing, Nonprofit Reports

Ready, Set, Donate! Capital Campaign Fundraising at its Best

Posted by Kira Bushman on February 28, 2018

Now comes the fun part! The public portion of your capital campaign fundraising consists of email blasts, social media campaigns and even an event or two. Depending on the ultimate goal of your campaign, you may want to consider a combination of fundraising tactics to amplify your reach and maximize donations.

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Topics: Nonprofit Marketing, Fundraising Basics, Campaign Management

Infographic: Nonprofit Annual Report Branding

Posted by Kira Bushman on January 10, 2018

The power of your nonprofit's brand extends to everything important within your organization. While some nonprofits may think branding isn't something they need to be focusing on, the reality is that branding can have an incredibly positive effect on everything from internal morale and constituent trust, to making more donations possible.  

Matt Schwartz, the founder of a design firm for nonprofits and education, says in his article about the impact of a strong nonprofit brand that good branding is the "surest way to strengthen your relationships, increase your effectiveness, and, ultimately, generate greater impact." This infographic gives branding pointers to make your nonprofit annual report—and any marketing assets you create—among the best. 

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Topics: Nonprofit Marketing, Nonprofit Reports

How to Make Your Nonprofit Annual Report Pop with Great Graphics

Posted by Kira Bushman on December 21, 2017

You’ve worked hard all year to improve your nonprofit. This improvement deserves to be recognized by the people that matter most – current and future donors. These examples from our blog post titled “9 of the Best Nonprofit Annual Reports of 2016” will guide you toward graphics that draw in readers at every level of your marketing funnel.

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Topics: Nonprofit Marketing, Nonprofit Reports

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