Fundraising in a New Generational Landscape: Webinar Follow Up

Posted by Kelly Yaker on May 31, 2018

As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization. 

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Topics: Nonprofit Marketing, Online Donation, Fundraising Basics

Outlook: How Will Online Fundraising Change in 2018?

Posted by Kira Bushman on May 9, 2018

Online fundraising has been a popular way to give for years now. In 2018, there is a lot going on in the tech world, and change is on the horizon. Is your nonprofit ready? 

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Topics: Donor Relationship Management, Peer to Peer Fundraising, Nonprofit Marketing, Online Donation

Top 10 Free Tools You Need To Fundraise Online

Posted by Kira Bushman on May 2, 2018

Every fundraiser knows that there are many variables that go into a successful online campaign. As an online fundraising company, we know the struggle of getting every part of your campaign just right. We've gathered some tools that will help you with everything from your grammar to your social media videos to get you ready to to fundraise online. Get ready to exceed your online fundraising goals! 

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Topics: Peer to Peer Fundraising, Nonprofit Marketing, Online Donation

7 of the Best Nonprofit Annual Reports From 2017

Posted by Kira Bushman on April 12, 2018

Your annual report shows volunteers, donors, and prospects alike just how great of an impact your nonprofit has had in the past year. It reassures those involved with your organization that their donations and hard work have paid off, and it can convince potential donors that you stand for a cause worth contributing to. This is your chance to show off! 

We've gathered seven of the best nonprofit annual reports from 2017 to inspire you. From human services to the arts, these examples cover the best annual reports of varying nonprofit industries and give you some great examples of just how beautiful and informational your annual report can be.   

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Topics: Nonprofit Marketing, Nonprofit Reports

Ready, Set, Donate! Capital Campaign Fundraising at its Best

Posted by Kira Bushman on February 28, 2018

Now comes the fun part! The public portion of your capital campaign fundraising consists of email blasts, social media campaigns and even an event or two. Depending on the ultimate goal of your campaign, you may want to consider a combination of fundraising tactics to amplify your reach and maximize donations.

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Topics: Nonprofit Marketing, Fundraising Basics, Campaign Management

Infographic: Nonprofit Annual Report Branding

Posted by Kira Bushman on January 10, 2018

The power of your nonprofit's brand extends to everything important within your organization. While some nonprofits may think branding isn't something they need to be focusing on, the reality is that branding can have an incredibly positive effect on everything from internal morale and constituent trust, to making more donations possible.  

Matt Schwartz, the founder of a design firm for nonprofits and education, says in his article about the impact of a strong nonprofit brand that good branding is the "surest way to strengthen your relationships, increase your effectiveness, and, ultimately, generate greater impact." This infographic gives branding pointers to make your nonprofit annual report—and any marketing assets you create—among the best. 

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Topics: Nonprofit Marketing, Nonprofit Reports

How to Make Your Nonprofit Annual Report Pop with Great Graphics

Posted by Kira Bushman on December 21, 2017

You’ve worked hard all year to improve your nonprofit. This improvement deserves to be recognized by the people that matter most – current and future donors. These examples from our blog post titled “9 of the Best Nonprofit Annual Reports of 2016” will guide you toward graphics that draw in readers at every level of your marketing funnel.

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Topics: Nonprofit Marketing, Nonprofit Reports

Top 10 Online Fundraising KPIs You Need to Start Tracking Today

Posted by Kelly Yaker on October 24, 2017

 

 

With everything you’re handling in day-to-day operations at your nonprofit, we understand that adding more work to your plate can seem unnecessary, but trust us, key performance indicators, or KPIs as they’re more frequently called, are something your organization needs to be tracking to ensure you’re making the right moves when it comes to online fundraising.

Here are ten critically important KPIs that your nonprofit needs to track each month or at least every quarter.

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Topics: Nonprofit Marketing, Donor Retention, Fundraising Basics

9 of the Best Nonprofit Annual Reports From 2016

Posted by Kelly Yaker on August 10, 2017

The best nonprofit annual reports provide customers, investors, boards of directors, and employees with the information necessary to assess progress. One of the primary purposes of the annual report is to acquire new business, making factors such as format and design equally important. For example, visuals often appeal to readers, as they break apart big blocks of text, making it easier to read and understand the information.

Grab a pen and paper and get ready to take notes. Below are nine of the best nonprofit annual reports from 2016 that exemplify key features that every organization should be utilizing in these reports.  If you incorporate only a handful of the techniques highlighted in the annual reports featured below, you can be certain to impress your board members, donors, and general public. Also check out our post on the best reports from 2017 for an updated look at the best of the past year.

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Topics: Nonprofit Marketing, Nonprofit Reports

Streamline Your Nonprofit Social Media Strategy

Posted by Ryan Finkelstein on July 19, 2017

Four high-impact tips for engaging new and existing donors on social

The Social Media Benchmark Study’s 2015 report shows that while NPO email lists grew 11 percent that year, their Facebook and Twitter followers grew by 42 and 37 percent, respectively. Social media is growing 3x faster than email for nonprofits.

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Topics: Nonprofit Marketing

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