Busted! 7 Common Myths About Online Donations Debunked

Posted by Kelly Yaker on October 4, 2017

From the moment we check our email each morning to powering down our tablets at night, it often feels as though technology has taken center stage in virtually every aspect of our lives. The nonprofit community is no exception to this paradigm shift. Every year, more and more people opt to give to their favorite nonprofit though online donations.

In 2016, for example, over 7.2% of all donations were made online. According to the 2016 Charitable Giving Report, Giving Tuesday donations online grew by 20%. Yet, despite evidence to the contrary, myths about online donations continue to exist.

Today, we’re going to debunk some of the most common myths about online fundraising and donations.

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Topics: Online Donation

Take Your Donations to the Next Level with Fundraising Software

Posted by David Blyer on September 27, 2017

The latest fundraising software technology meets the needs of successful nonprofit leaders by consolidating all aspects of fundraising into one central location, allowing for fundraising efforts to be optimized with efficiency. Organizations now integrate third-party interfaces with their fundraising platforms, while keeping online donations secure and organized. Providing a secure platform for online donations encourages board giving through peer-to-peer fundraising pages and establishes recurring donations through integrated email marketing and donor relationship management.

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Topics: Online Donation, Fundraising Basics

Fundraising Tips For Introverts

Posted by Ryan Finkelstein on July 5, 2017

So you are one of those wonderful dreamers who is working toward making their vision a reality by pouring all your energy into a nonprofit, but you think you have one problem: you’re a little quiet, a little introverted.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

How Nonprofits Are Combining Donor Profiles and Social Media to Improve Fundraising

Posted by Ryan Finkelstein on April 12, 2017

Profiles of your constituents paired with social platforms are powerful tools

Better relationships with donors begin with understanding what motivates them. It’s the main reason successful nonprofit organizations use and maintain donor profiles.

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Topics: Donor Relationship Management, Online Donation

#GivingTuesday Tips: Do’s & Don’ts of Online Fundraising

Posted by Kelly Yaker on April 5, 2017

 

There’s no doubt that online fundraising is sweeping the globe as a great resource for nonprofits. Last year, nonprofits around the world collectively raised $116,000,000 on #GivingTuesday. Understanding what to do (and what not do) can make your Giving Tuesday campaigns a hit for your nonprofit too.

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Topics: Online Donation

How to Maximize Board Giving and Empower Asking

Posted by Ryan Finkelstein on March 2, 2017

So your board engagement is lower than you’d like, board generosity is lacking, and board asks just aren’t happening. Sound familiar? You can turn all of this around and transform your board into an inspired team of fundraisers by following these steps.

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Topics: Peer to Peer Fundraising, Online Donation

The All-in-One Movement: Innovation the Nonprofit Sector Needs

Posted by Ryan Finkelstein on February 23, 2017

This year, the Pew Research Center announced that Millennials, not Baby Boomers, are now America’s largest generation, which means that Millennials will soon be the majority of nonprofits’ donor bases. This generation is a group of Americans that have seen technology advance at a miraculous rate throughout their entire lives. So it’s no wonder that, 60% of American Millennials say they prefer to make donations via their mobile device. Is the nonprofit sector equipped and ready to keep up with these upcoming donors that don’t even bother to write checks anymore?

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Topics: Online Donation

Monthly: The New Preferred Giving Cycle

Posted by Ryan Finkelstein on December 8, 2016

Smaller, steady contributions each month make online fundraising easier for donors, and generate predictable revenue for you.

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Topics: Online Donation, Fundraising Basics

Optimizing Your Return on Fundraising Investment Via Constituent Relationship Management

Posted by Ryan Finkelstein on November 28, 2016

Did you know that nonprofits spend 2-3 times more recruiting a new donor than for-profit companies spend to attract new customers? Also, did you know that acquiring that new donor costs about five times more than maintaining an existing donor relationship? Given the simple math, savvy nonprofits do everything possible to build long-term relationships with their supporters and donors. This begins with capturing as much information about each donor as possible, and then consolidating and presenting this information in a useful way. This is the baseline requirement for any constituent relationship management system.

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Topics: Donor Relationship Management, Online Donation

Fundraising ROI: 5 Simple Metrics Every Nonprofit Should Track and Why

Posted by Ryan Finkelstein on November 10, 2016

Use these metrics to evaluate the success of your campaigns and boost the health of your organization.

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Topics: Donor Relationship Management, Online Donation

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