The Five Key Elements of an Effective Fundraising Email

As part of our Online Fundraising Fundamentals series we’ll be spending some time diving into the art of crafting effective online donation communications. On Wednesday of last week, we covered the importance of guiding your constituents to craft an effective story that will help them drive more donations across their network using a Peer to Peer fundraising program. Today, we’re going to cover five essential elements of an engaging online fundraising email.

Want to learn how to unlock the power of storytelling to drive donor growth? Sign up for our free educational webinar today.

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Topics: Nonprofit Marketing, Email Marketing, Online Donation, Fundraising Basics

Online Fundraising Fundamentals: Eight Tips to Running a Successful Online Fundraising Program

For many non-profits the idea of launching an online fundraising program can seem intimidating. That’s why starting today, we’re launching a series here on the Arreva blog in the hopes that we can pull back the curtain on some tips-and-tricks we’ve picked up through years of enabling thousands of nonprofits to raise money online.

Through this series, hopefully we can make this process a little less scary, and help some of you grow your donor-base while engaging with them in a whole new way online.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

Writing the Best Fundraising Emails

 

During the busy end-of-year giving season, your potential donors’ mailboxes are getting inundated with fundraising emails. How do you stand out without feeling like you’re selling out? As long as you stick with a donor-centric strategy, writing the best fundraising emails will be simpler than you think.

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Topics: Email Marketing, Online Donation

Crowdfunding vs. Peer to Peer Fundraising: What's the Difference?

You may have heard the phrase “Just make a GoFundMe campaign for it!” more and more in recent years. Have a cause? Crowdfund it on GoFundMe! Have huge medical bills you need help with? Crowdfund it! Have a nonprofit event you need cash for? Crowdfund it!

But what is crowdfunding, really? How reliable is it? And is there a better alternative for your nonprofit? In this post, I'll explore the differences between peer-to-peer fundraising and crowdfunding so you can decide which one is the best fit for your organization.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

Fundraising in a New Generational Landscape: Webinar Follow Up

As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization. 

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Topics: Nonprofit Marketing, Online Donation, Fundraising Basics

Online Giving in Capital Campaigns

When you think of capital campaigns, you probably focus on major gifts. After all, those are what will propel you to your goal. It would be quite unusual to receive a major campaign gift online. However, online fundraising in your capital campaign can be an effective way to acquire and retain new donors.

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Topics: Donor Retention, Online Donation, Fundraising Basics, Campaign Management

7 Online Fundraising Ideas for Great Landing Pages

It's time to bring out your inner designer. After looking through user experience design research specific to nonprofits and their donation pages, we have narrowed it down to these 7 tips. Use these ideas to help give your online fundraising page a "wow" factor that will have visitors jumping for the donate button! 

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Topics: Online Donation, Fundraising Basics

Outlook: How Will Online Fundraising Change in 2018?

Online fundraising has been a popular way to give for years now. In 2018, there is a lot going on in the tech world, and change is on the horizon. Is your nonprofit ready? 

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Topics: Donor Relationship Management, Peer to Peer Fundraising, Nonprofit Marketing, Online Donation

Top 10 Free Tools You Need To Fundraise Online

Every fundraiser knows that there are many variables that go into a successful online campaign. As an online fundraising company, we know the struggle of getting every part of your campaign just right. We've gathered some tools that will help you with everything from your grammar to your social media videos to get you ready to to fundraise online. Get ready to exceed your online fundraising goals! 

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Topics: Peer to Peer Fundraising, Nonprofit Marketing, Online Donation

Busted! 7 Common Myths About Online Donations Debunked

From the moment we check our email each morning to powering down our tablets at night, it often feels as though technology has taken center stage in virtually every aspect of our lives. The nonprofit community is no exception to this paradigm shift. Every year, more and more people opt to give to their favorite nonprofit though online donations.

In 2016, for example, over 7.2% of all donations were made online. According to the 2016 Charitable Giving Report, Giving Tuesday donations online grew by 20%. Yet, despite evidence to the contrary, myths about online donations continue to exist.

Today, we’re going to debunk some of the most common myths about online fundraising and donations.

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Topics: Online Donation