Writing the Best Fundraising Emails

Posted by Kelly Yaker on November 8, 2018

 

During the busy end-of-year giving season, your potential donors’ mailboxes are getting inundated with fundraising emails. How do you stand out without feeling like you’re selling out? As long as you stick with a donor-centric strategy, writing the best fundraising emails will be simpler than you think.

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Topics: Email Marketing, Online Donation

Crowdfunding vs. Peer to Peer Fundraising: What's the Difference?

Posted by Kira Bushman on October 3, 2018

You may have heard the phrase “Just make a GoFundMe campaign for it!” more and more in recent years. Have a cause? Crowdfund it on GoFundMe! Have huge medical bills you need help with? Crowdfund it! Have a nonprofit event you need cash for? Crowdfund it!

But what is crowdfunding, really? How reliable is it? And is there a better alternative for your nonprofit? In this post, I'll explore the differences between peer-to-peer fundraising and crowdfunding so you can decide which one is the best fit for your organization.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

Fundraising in a New Generational Landscape: Webinar Follow Up

Posted by Kelly Yaker on May 31, 2018

As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization. 

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Topics: Nonprofit Marketing, Online Donation, Fundraising Basics

Online Giving in Capital Campaigns

Posted by Susan Orr on May 23, 2018

When you think of capital campaigns, you probably focus on major gifts. After all, those are what will propel you to your goal. It would be quite unusual to receive a major campaign gift online. However, online fundraising in your capital campaign can be an effective way to acquire and retain new donors.

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Topics: Campaign Management, Online Donation, Donor Retention, Fundraising Basics

7 Online Fundraising Ideas for Great Landing Pages

Posted by Kira Bushman on May 16, 2018

It's time to bring out your inner designer. After looking through user experience design research specific to nonprofits and their donation pages, we have narrowed it down to these 7 tips. Use these ideas to help give your online fundraising page a "wow" factor that will have visitors jumping for the donate button! 

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Topics: Fundraising Basics, Online Donation

Outlook: How Will Online Fundraising Change in 2018?

Posted by Kira Bushman on May 9, 2018

Online fundraising has been a popular way to give for years now. In 2018, there is a lot going on in the tech world, and change is on the horizon. Is your nonprofit ready? 

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Topics: Nonprofit Marketing, Online Donation, Peer to Peer Fundraising, Donor Relationship Management

Top 10 Free Tools You Need To Fundraise Online

Posted by Kira Bushman on May 2, 2018

Every fundraiser knows that there are many variables that go into a successful online campaign. As an online fundraising company, we know the struggle of getting every part of your campaign just right. We've gathered some tools that will help you with everything from your grammar to your social media videos to get you ready to to fundraise online. Get ready to exceed your online fundraising goals! 

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Topics: Nonprofit Marketing, Online Donation, Peer to Peer Fundraising

Busted! 7 Common Myths About Online Donations Debunked

Posted by Kelly Yaker on October 4, 2017

From the moment we check our email each morning to powering down our tablets at night, it often feels as though technology has taken center stage in virtually every aspect of our lives. The nonprofit community is no exception to this paradigm shift. Every year, more and more people opt to give to their favorite nonprofit though online donations.

In 2016, for example, over 7.2% of all donations were made online. According to the 2016 Charitable Giving Report, Giving Tuesday donations online grew by 20%. Yet, despite evidence to the contrary, myths about online donations continue to exist.

Today, we’re going to debunk some of the most common myths about online fundraising and donations.

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Topics: Online Donation

Take Your Donations to the Next Level with Fundraising Software

Posted by David Blyer on September 27, 2017

The latest fundraising software technology meets the needs of successful nonprofit leaders by consolidating all aspects of fundraising into one central location, allowing for fundraising efforts to be optimized with efficiency. Organizations now integrate third-party interfaces with their fundraising platforms, while keeping online donations secure and organized. Providing a secure platform for online donations encourages board giving through peer-to-peer fundraising pages and establishes recurring donations through integrated email marketing and donor relationship management.

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Topics: Online Donation, Fundraising Basics

Fundraising Tips For Introverts

Posted by Ryan Finkelstein on July 5, 2017

So you are one of those wonderful dreamers who is working toward making their vision a reality by pouring all your energy into a nonprofit, but you think you have one problem: you’re a little quiet, a little introverted.

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Topics: Fundraising Basics, Peer to Peer Fundraising, Online Donation

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