As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization.
When you think of capital campaigns, you probably focus on major gifts. After all, those are what will propel you to your goal. It would be quite unusual to receive a major campaign gift online. However, online fundraising in your capital campaign can be an effective way to acquire and retain new donors.
It's time to bring out your inner designer. After looking through user experience design research specific to nonprofits and their donation pages, we have narrowed it down to these 7 tips. Use these ideas to help give your online fundraising page a "wow" factor that will have visitors jumping for the donate button!
Online fundraising has been a popular way to give for years now. In 2018, there is a lot going on in the tech world, and change is on the horizon. Is your nonprofit ready?
Every fundraiser knows that there are many variables that go into a successful online campaign. As an online fundraising company, we know the struggle of getting every part of your campaign just right. We've gathered some tools that will help you with everything from your grammar to your social media videos to get you ready to to fundraise online. Get ready to exceed your online fundraising goals!
From the moment we check our email each morning to powering down our tablets at night, it often feels as though technology has taken center stage in virtually every aspect of our lives. The nonprofit community is no exception to this paradigm shift. Every year, more and more people opt to give to their favorite nonprofit though online donations.
In 2016, for example, over 7.2% of all donations were made online. According to the 2016 Charitable Giving Report, Giving Tuesday donations online grew by 20%. Yet, despite evidence to the contrary, myths about online donations continue to exist.
Today, we’re going to debunk some of the most common myths about online fundraising and donations.
Topics: Online Donation
The latest fundraising software technology meets the needs of successful nonprofit leaders by consolidating all aspects of fundraising into one central location, allowing for fundraising efforts to be optimized with efficiency. Organizations now integrate third-party interfaces with their fundraising platforms, while keeping online donations secure and organized. Providing a secure platform for online donations encourages board giving through peer-to-peer fundraising pages and establishes recurring donations through integrated email marketing and donor relationship management.
So you are one of those wonderful dreamers who is working toward making their vision a reality by pouring all your energy into a nonprofit, but you think you have one problem: you’re a little quiet, a little introverted.
Profiles of your constituents paired with social platforms are powerful tools
Better relationships with donors begin with understanding what motivates them. It’s the main reason successful nonprofit organizations use and maintain donor profiles.
There’s no doubt that online fundraising is sweeping the globe as a great resource for nonprofits. Last year, nonprofits around the world collectively raised $116,000,000 on #GivingTuesday. Understanding what to do (and what not do) can make your Giving Tuesday campaigns a hit for your nonprofit too.
Topics: Online Donation