As we continue our exploration of storytelling in the non-profit world, enjoy part 2 of Elements of Story. And don’t miss part one of this post here where we talked about the importance of characters and context.
In our two-part series on storytelling, we’ll explore the structural elements of story and how these elements work together to impact and engage readers. Enjoy Part 1: Character and Context and watch for Part 2 on Monday.
On any given day, the average person is bombarded by dozens of marketing and fundraising communications from businesses and nonprofits. Last year there were over 100 billion marketing emails sent every day worldwide, and that doesn’t take into account the billions of social media posts made every single day around the world that inundate your constituents’ feeds.
To put it simply, it’s hard to break through the noise. And it won’t be getting any easier moving forward.