One of the key findings in recent studies how and who donors give is that small donors give big over time, and that counts on GivingTuesday perhaps more than any other day of the year. And while it’s understandable that a nonprofit might be concerned about asking donors for money twice in December, when you’re already asking for end-of-year donations, it turns out that the people who donate on GivingTuesday and those who wait until the last five days of the year are different donors with different motivations for giving.
In our last post, we established that when it comes to GivingTuesday, there’s really no downside to putting as much effort and energy as possible into your yearly campaign. But if you’re a small nonprofit, you may not have the budget for the flashy campaign and content some of the bigger orgs will be trotting out. Fortunately, there are quite a few options for GivingTuesday fundraising that won’t break the bank.
As we continue our exploration of storytelling in the non-profit world, enjoy part 2 of Elements of Story. And don’t miss part one of this post here where we talked about the importance of characters and context.
In our two-part series on storytelling, we’ll explore the structural elements of story and how these elements work together to impact and engage readers. Enjoy Part 1: Character and Context and watch for Part 2 on Monday.
On any given day, the average person is bombarded by dozens of marketing and fundraising communications from businesses and nonprofits. Last year there were over 100 billion marketing emails sent every day worldwide, and that doesn’t take into account the billions of social media posts made every single day around the world that inundate your constituents’ feeds.
To put it simply, it’s hard to break through the noise. And it won’t be getting any easier moving forward.