Prepping For End-of-Year: There’s No Time Like the Present

In the nonprofit world, end-of-year giving is one of the most reliable sources of funding. Between GivingTuesday and December 31st—also known as the last chance for donors to make tax-deductible gifts in a given tax year—31% of giving happens in the last few weeks of the year and 12% in the last three days. To take full advantage of this important giving season, it’s vital to plan ahead.

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Topics: Fundraising Basics, Data, Tips & Tricks, Best Practices, End of Year

GivingTuesday on a Budget

In our last post, we established that when it comes to GivingTuesday, there’s really no downside to putting as much effort and energy as possible into your yearly campaign. But if you’re a small nonprofit, you may not have the budget for the flashy campaign and content some of the bigger orgs will be trotting out. Fortunately, there are quite a few options for GivingTuesday fundraising that won’t break the bank.

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Topics: Peer to Peer Fundraising, Online Fundraising, Tips & Tricks, GivingTuesday

Year-end Giving – Paying Attention To Your Special Friends

You are probably in the middle of planning your year-end fundraising push. Perhaps you have prepared your direct mail piece and are starting to segment your list. The most important segments to consider for special treatment are your major donors, your board, and other special friends. Hopefully many of your board members are on the major donor list, and your major donor list is much longer than your board list!

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Topics: Tips & Tricks, Best Practices, Donor Relations

Donor Relationships 101: Don't Just Manage Your Donors, Nurture Them.

In a very real way, donors are the lifeblood of your nonprofit. Without the funding they supply, the “organs” of your organization cannot function. So how do you maintain a healthy system and ensure that the funds you need to do your work will be there when it matters most?

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Topics: Donor Relationship Management, Fundraising Basics, Tips & Tricks, Donor Relations, 101

Best Practices for Peer to Peer Fundraising: Storytelling

We know that peer-to-peer fundraising accounts for nearly 25% of all online giving, but we also know that people are inundated with fundraising requests. So what can you do to help your P2P participants make sure their ask stands out from the crowd?

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Topics: Peer to Peer Fundraising, Tips & Tricks, Best Practices

5 Essential Steps to Building a Data-Driven Fundraising Program

In When Good Data Goes Bad, we talked about the ways faulty data and data management can harm your donor relationships. But a fully integrated donor data management system not only works to prevent damaging missteps, it streamlines tasks ordinarily handled by multiple applications, increasing efficiency and making your job—raising money to fund your organization’s important work—easier. A data-driven fundraising program is essential, and a data-driven organizational culture as much or more so.

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Topics: Data, Tips & Tricks