5 Essential Steps to Building a Data-Driven Fundraising Program

Posted by Rory Michaels on May 23, 2019

In When Good Data Goes Bad, we talked about the ways faulty data and data management can harm your donor relationships. But a fully integrated donor data management system not only works to prevent damaging missteps, it streamlines tasks ordinarily handled by multiple applications, increasing efficiency and making your job—raising money to fund your organization’s important work—easier. A data-driven fundraising program is essential, and a data-driven organizational culture as much or more so.

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Topics: Data, Tips & Tricks

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