Rory Michaels

Rory Michaels is the Digital Marketing Manager for Arreva. He's spent his career helping non-profits and brands find and tell their story.

Recent Posts

Foundations of Fundraising: Online and Traditional Fundraising Aren't That Different

Posted by Rory Michaels on April 12, 2019

Over the last few weeks of our Online Fundraising Fundamentals series, we’ve walked through some of our most important tips for running a successful online fundraising program, building effective peer to peer fundraising campaigns and key elements of an effective fundraising email. Today, we’re going to get back to some of the foundational principles of fundraising in general and how they can apply to your online fundraising program to boost it's effectiveness.

Read More

The Five Key Elements of an Effective Fundraising Email

Posted by Rory Michaels on April 9, 2019

As part of our Online Fundraising Fundamentals series we’ll be spending some time diving into the art of crafting effective online donation communications. On Wednesday of last week, we covered the importance of guiding your constituents to craft an effective story that will help them drive more donations across their network using a Peer to Peer fundraising program. Today, we’re going to cover five essential elements of an engaging online fundraising email.

Want to learn how to unlock the power of storytelling to drive donor growth? Sign up for our free educational webinar today.

Read More

Topics: Nonprofit Marketing, Email Marketing, Online Donation, Fundraising Basics

Let’s Start at The Very Beginning: Building Effective Peer to Peer Fundraising Campaigns

Posted by Rory Michaels on April 3, 2019

As part of our Online Fundraising Fundamentals series, we’ll be spending every Wednesday for the next month giving you the tips and tricks you need to run a successful Peer-to-Peer fundraising campaign. Later in our series we’ll run through the actual process of setting up a Peer-to-Peer campaign using our Online Fundraising software. But, for now, let’s start at the beginning.

If you’ve read any of our past few posts you know we’re kind of obsessed with trying to help our clients grow their donor-base and expand their reach using peer-to-peer fundraising. That isn’t just because we know that charitable giving is expected to drop while the demand for services from the nonprofit sector steadily increases. And it’s not just because we know that people trust their friends far more than they trust us. It’s because it works. A well executed Peer to Peer fundraising campaign can increase your donations three-fold.

Read More

Online Fundraising Fundamentals: Eight Tips to Running a Successful Online Fundraising Program

Posted by Rory Michaels on April 1, 2019

For many non-profits the idea of launching an online fundraising program can seem intimidating. That’s why starting today, we’re launching a series here on the Arreva blog in the hopes that we can pull back the curtain on some tips-and-tricks we’ve picked up through years of enabling thousands of nonprofits to raise money online.

Through this series, hopefully we can make this process a little less scary, and help some of you grow your donor-base while engaging with them in a whole new way online.

Read More

Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

Arreva Blog

At Arreva, we're here to make our customers a success! Our blog provides you with useful organizational documents, "how to" articles, and other resources. 

Subscribe to the Blog

Recent Posts

Download the Free Guide To Mastering Donor Profiles