4 Ways to Communicate Your Cause With Nonprofit Web Design

Posted by Kira Bushman on November 16, 2018

 

Your nonprofit’s website is like one of your fellow employees. It, too, has a responsibility to constantly tell your organization’s story. Graphic and nonprofit web design tactics can help you visually communicate your cause to better reach potential volunteers and donors.  

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Topics: Nonprofit Marketing

Writing the Best Fundraising Emails

Posted by Kelly Yaker on November 8, 2018

 

During the busy end-of-year giving season, your potential donors’ mailboxes are getting inundated with fundraising emails. How do you stand out without feeling like you’re selling out? As long as you stick with a donor-centric strategy, writing the best fundraising emails will be simpler than you think.

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Topics: Email Marketing, Online Donation

Infographic: Peer-to-Peer Fundraising

Posted by Kira Bushman on November 1, 2018

Peer-to-peer fundraising is a highly effective way to increase volunteer involvement, reach new donors, and reinvigorate your current donor-base. We've put together some of P2P's basic tenants and statistics in this infographic!

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Topics: Peer to Peer Fundraising

Friend and F.O.E.: Corporate Partnerships for P2P Fundraising

Posted by Kelly Yaker on October 25, 2018

Partnering with for-profit companies can seem intimidating at first, but these partnerships are worth overcoming your fears. Nonprofit corporate partnerships, especially for peer to peer fundraising campaigns, create win-win situations both parties.

To start raising more money with P2P corporate partnerships, just remember that businesses are your friend, not your foe. Interestingly enough, though, F.O.E. is the perfect acronym to help you build those perfect partnerships.

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Topics: Peer to Peer Fundraising

What Your Peer to Peer Fundraising Campaigns Can Learn from Greek Life Dance Marathons

Posted by Kira Bushman on October 17, 2018

A few weeks ago, I was checking my Snapchat when I noticed a new notification from one of my college friends. In her Snap, she said she was raising money for her sorority’s dance marathon event that benefits a children’s hospital network. Many college fraternities and sororities across the country host dance marathons that last 24 hours, including my own alma mater, so I was familiar with the idea. She included a link and said that she had until midnight to meet her goal.

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Topics: Peer to Peer Fundraising, fundraising events

The Quick Guide to Peer-to-Peer Fundraising with your Nonprofit Board

Posted by Kelly Yaker on October 11, 2018

Sometimes it can be difficult to get your nonprofit board to give. Fortunately, there is a simple way to make it easier for them and for your organization while raising more money than you could have otherwise. We’ve talked about maximizing board giving in a previous blog post, but in this article I want to focus on exactly how you can use peer-to-peer fundraising to change the way your board approaches giving.

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Topics: Peer to Peer Fundraising

Crowdfunding vs. Peer to Peer Fundraising: What's the Difference?

Posted by Kira Bushman on October 3, 2018

You may have heard the phrase “Just make a GoFundMe campaign for it!” more and more in recent years. Have a cause? Crowdfund it on GoFundMe! Have huge medical bills you need help with? Crowdfund it! Have a nonprofit event you need cash for? Crowdfund it!

But what is crowdfunding, really? How reliable is it? And is there a better alternative for your nonprofit? In this post, I'll explore the differences between peer-to-peer fundraising and crowdfunding so you can decide which one is the best fit for your organization.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

Avoiding Common Year End Giving Mistakes

Posted by David Blyer on September 26, 2018

A successful year-end giving campaign starts long before the final months of the year. In fact, the day-to-day interactions, task breakdowns, and general management of your organization’s staff and volunteers can directly impact the success of your campaign.

It’s important to familiarize yourself with the potential pitfalls your nonprofit may encounter so you can implement clear plans that will help you avoid major year-end giving obstacles.

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Topics: Fundraising Basics, Volunteer Management, Campaign Management

Budgeting for End of the Year Giving

Posted by Kelly Yaker on September 19, 2018

By now, I’m sure you’ve heard the phrase “You’ve got to spend money to make money.” In fact, you may have just rolled your eyes a little when you read it, since it sounds like such a cliché. Unfortunately, it’s a cliché that’s almost always true, especially when it comes to end of the year giving.

Investing in marketing provides your organization with a way to speak directly to the public about what your nonprofit does, who it supports, and why a prospective donor should get involved or a current constituent should continue donating.

However, many nonprofits work with tight marketing budgets, so how can you budget your year-end marketing spend to get the most bang for your buck?

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Topics: Fundraising Basics, Campaign Management

How to Write a Year-End Giving Letter

Posted by Kelly Yaker on September 12, 2018

Photo Courtesy of Max Pixel

There’s a special skill involved with writing your nonprofit’s year-end giving letter to get the best response and maximize donation yield. This blog will give step-by-step instructions on how to format the perfect year-end giving appeal letter and the various topics you should cover.

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Topics: Fundraising Basics

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