Nonprofit Data Diaries Part 2: Accountability and Analysis

Posted by David Blyer on July 18, 2018

 

 

 

As our Chairman, Susan Orr, said in the first "Data Diaries" blog, "A focus on integrity will ensure that you can successfully build relationships with your constituents, that you can provide accurate information for decision making, and that your organization is accountable to your community." This applies not only to communication and solicitation, but also to accountability and analysis. 

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Topics: Donor Relationship Management, Donor Retention

Nonprofit Data Diaries Part 1: Communication and Solicitation

Posted by Susan Orr on July 11, 2018

We hear a lot about Big Data and how it has transformed the way we live, from deciding which ads we see to finding cures that may save our lives. There’s no doubt about its power to influence and inform.

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Topics: Donor Relationship Management, Donor Retention

Facebook Ads for Nonprofits: Messaging and Imagery

Posted by Kelly Yaker on July 3, 2018

If you work in nonprofit marketing, you probably already have guidelines for the kind of messaging you want potential donors to see. This messaging will stay consistent with Facebook, but the delivery may be a little different from what you are used to.

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Topics: Nonprofit Marketing, Social Media for Nonprofits

Facebook Ads for Nonprofits: Setup

Posted by Kira Bushman on June 27, 2018

Organic reach is important, but it’s getting more and more difficult for businesses and nonprofits to increase their reach organically on Facebook. This is where paid advertisements come in. Fortunately, Facebook is a relatively cheap platform for promoting content. The average cost per click for Facebook ads at the end of 2016 was only 27 cents. Start taking advantage of the low cost and follow these steps to set up your first ads!

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Topics: Nonprofit Marketing, Social Media for Nonprofits

Facebook for Nonprofits: Webinar Follow Up

Posted by Kira Bushman on June 21, 2018

After many changes to the Facebook newsfeed algorithm, it can be confusing to know what to do on this social media platform. Groups, messenger, and advertisements are all great ways to get your organization seen by more potential donors, and they are more effective than just posting to your nonprofit’s Facebook page.

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Topics: Nonprofit Marketing

Get Organized: Grant Tracking Best Practices

Posted by David Blyer on June 20, 2018

When looking for project funding, the chances you’ll only apply to one grant are pretty slim. More than likely, you’ll be applying to a bunch of grants all at once, each with a unique set of requirements. So how do you keep them all straight? This post covers some best practices for tracking grants from application to award and beyond.

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Topics: Grant Management

10 Components of Successful Grant Writing

Posted by Kira Bushman on June 13, 2018

As exciting as a prospective grant award can be, the task of compiling the data and writing a grant that has better chances of earning funding can be a daunting one. It’s important to remember that a grant letter is no different than any other proposal in the sense that it can be broken down into general segments that make up the whole pitch. Below, we’re covering grant writing examples for nonprofits so you can put together a winning grant letter without going crazy. Treat it like a checklist and you’re on your way to securing your grant.

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Topics: Grant Management

Your New Best Friend: Get To Know The Grant Life Cycle

Posted by Kelly Yaker on June 6, 2018

Within the grant life cycle, there are three commonly accepted phases: Pre-Award, Award, and Post-Award. But what goes on during those phases and what are the typical timelines for each phase? Here, we break down everything you can look forward to during and after your own grant writing process.

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Topics: Grant Management

Fundraising in a New Generational Landscape: Webinar Follow Up

Posted by Kelly Yaker on May 31, 2018

As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization. 

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Topics: Nonprofit Marketing, Online Donation, Fundraising Basics

Online Giving in Capital Campaigns

Posted by Susan Orr on May 23, 2018

When you think of capital campaigns, you probably focus on major gifts. After all, those are what will propel you to your goal. It would be quite unusual to receive a major campaign gift online. However, online fundraising in your capital campaign can be an effective way to acquire and retain new donors.

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Topics: Donor Retention, Online Donation, Fundraising Basics, Campaign Management

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