You are probably in the middle of planning your year-end fundraising push. Perhaps you have prepared your direct mail piece and are starting to segment your list. The most important segments to consider for special treatment are your major donors, your board, and other special friends. Hopefully many of your board members are on the major donor list, and your major donor list is much longer than your board list!
In a very real way, donors are the lifeblood of your nonprofit. Without the funding they supply, the “organs” of your organization cannot function. So how do you maintain a healthy system and ensure that the funds you need to do your work will be there when it matters most?
We know that peer-to-peer fundraising accounts for nearly 25% of all online giving, but we also know that people are inundated with fundraising requests. So what can you do to help your P2P participants make sure their ask stands out from the crowd?
P2P: What Even IS It?
Peer-to-peer fundraising (also known as “P2P” ) has been around for decades. If you’ve participated in or donated to walks, runs, or rides for charity, where participants collect monetary “pledges” for every mile they successfully complete to benefit a cause; if you’ve donated to a Movember campaign; if you’ve sold or purchased candy or magazine subscriptions to raise money for a non-profit org, you’ve engaged in P2P fundraising. In recent years, the majority P2P efforts are seen online, and they’re paying off for non-profits: according to industry sources, P2P accounted for 24% of all online giving as of 2015. If your organization doesn’t already have a thriving P2P program, it’s safe to say you’re missing out on an important fundraising channel.
Topics: Peer to Peer Fundraising
As we learned during our educational webinar on Using Donor Data to Drive Donor Growth, each donor has his or her own story, passion, reasons for giving, interests and circumstances. Targeting your ask to those criteria will help you better drive giving across your donor program. In order target your donors properly you need to ensure that you’re doing 5 important things.
Over the last month, we’ve covered quite a bit of ground that will hopefully help you build a data-driven fundraising program. Now that you’ve read some of our thoughts on data, specifically as it relates to your donors, we wanted to share ten of our favorite quotes about data. Hopefully, they inspire you as much as they inspire us.
Over the past month, we’ve discussed the importance of good, clean donor data and some of the ways you can put it to work for you to best effect. This week we’re going to take a step back from the minutiae of data management to talk about the bigger picture when it comes to choosing, learning, and ultimately trusting your donor management program.
In our first installment of this series, When Good Data Goes Bad we talked about how data deterioration can harm donor relationships, causing donors to lose trust and loyalty. In 5 Essential Steps to Building a Data-Driven Fundraising Program we discussed creating a data-driven culture at your organization, and we outlined what goes into establishing a good system and processes so your campaigns are driven by facts and not just by feelings. Today we’re going to talk more specifically about the kinds of issues that can crop up and multiply as your database grows, the problems they cause, and how those issues can be managed.
In When Good Data Goes Bad, we talked about the ways faulty data and data management can harm your donor relationships. But a fully integrated donor data management system not only works to prevent damaging missteps, it streamlines tasks ordinarily handled by multiple applications, increasing efficiency and making your job—raising money to fund your organization’s important work—easier. A data-driven fundraising program is essential, and a data-driven organizational culture as much or more so.
This month we’ll be talking about your data: why it’s so important, how to put it to work for you, and proven methods for keeping it under control. In our first installment, why should you care about the quality of your data, and what are the risks when it’s not managed well? We’ll try to answer those questions for you today.