What Your Peer to Peer Fundraising Campaigns Can Learn from Greek Life Dance Marathons

Posted by Kira Bushman on October 17, 2018

A few weeks ago, I was checking my Snapchat when I noticed a new notification from one of my college friends. In her Snap, she said she was raising money for her sorority’s dance marathon event that benefits a children’s hospital network. Many college fraternities and sororities across the country host dance marathons that last 24 hours, including my own alma mater, so I was familiar with the idea. She included a link and said that she had until midnight to meet her goal.

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Topics: Peer to Peer Fundraising, fundraising events

The Quick Guide to Peer-to-Peer Fundraising with your Nonprofit Board

Posted by Kelly Yaker on October 11, 2018

Sometimes it can be difficult to get your nonprofit board to give. Fortunately, there is a simple way to make it easier for them and for your organization while raising more money than you could have otherwise. We’ve talked about maximizing board giving in a previous blog post, but in this article I want to focus on exactly how you can use peer-to-peer fundraising to change the way your board approaches giving.

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Topics: Peer to Peer Fundraising

Crowdfunding vs. Peer to Peer Fundraising: What's the Difference?

Posted by Kira Bushman on October 3, 2018

You may have heard the phrase “Just make a GoFundMe campaign for it!” more and more in recent years. Have a cause? Crowdfund it on GoFundMe! Have huge medical bills you need help with? Crowdfund it! Have a nonprofit event you need cash for? Crowdfund it!

But what is crowdfunding, really? How reliable is it? And is there a better alternative for your nonprofit? In this post, I'll explore the differences between peer-to-peer fundraising and crowdfunding so you can decide which one is the best fit for your organization.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

Avoiding Common Year End Giving Mistakes

Posted by David Blyer on September 26, 2018

A successful year-end giving campaign starts long before the final months of the year. In fact, the day-to-day interactions, task breakdowns, and general management of your organization’s staff and volunteers can directly impact the success of your campaign.

It’s important to familiarize yourself with the potential pitfalls your nonprofit may encounter so you can implement clear plans that will help you avoid major year-end giving obstacles.

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Topics: Fundraising Basics, Volunteer Management, Campaign Management

Budgeting for End of the Year Giving

Posted by Kelly Yaker on September 19, 2018

By now, I’m sure you’ve heard the phrase “You’ve got to spend money to make money.” In fact, you may have just rolled your eyes a little when you read it, since it sounds like such a cliché. Unfortunately, it’s a cliché that’s almost always true, especially when it comes to end of the year giving.

Investing in marketing provides your organization with a way to speak directly to the public about what your nonprofit does, who it supports, and why a prospective donor should get involved or a current constituent should continue donating.

However, many nonprofits work with tight marketing budgets, so how can you budget your year-end marketing spend to get the most bang for your buck?

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Topics: Fundraising Basics, Campaign Management

How to Write a Year-End Giving Letter

Posted by Kelly Yaker on September 12, 2018

Photo Courtesy of Max Pixel

There’s a special skill involved with writing your nonprofit’s year-end giving letter to get the best response and maximize donation yield. This blog will give step-by-step instructions on how to format the perfect year-end giving appeal letter and the various topics you should cover.

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Topics: Fundraising Basics

Snapping for Success: Reaching Younger Generations of Volunteers and Donors on Snapchat

Posted by Kira Bushman on September 5, 2018

As the Social Media Manager, my job is not only to curate and produce social content for Arreva, but also stay updated on the latest trends in nonprofit social media marketing. After hosting a few webinars concerning reaching out to younger generations of potential volunteers and donors, our Digital Marketing Manager and I realized that there was a need for more resources about Snapchat for nonprofits.

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Topics: Social Media for Nonprofits, Nonprofit Marketing

Password Security: 5 Ways to Keep Your Donors’ Data Safe

Posted by John Killoran on August 29, 2018

Cybersecurity should be a major priority for all kinds of businesses and groups, but especially nonprofit organizations!

By accepting donations of any kind, it’s your responsibility to properly steward those funds. As we’ve learned over the past couple years, the pace of data breaches and major cybersecurity threats only accelerates. This means that responsible stewardship must encompass your donors’ data as well as their gifts!

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Topics: Database Governance

Herding Cats: Getting Volunteers Where and When They Need to Be

Posted by Kelly Yaker on August 22, 2018

Picture this: It’s 24 hours before your big event and you’re frantically trying to juggle 20 different volunteer schedules, 15 different skill sets, 12 people who can’t lift over 15 pounds, 3 people who have mobility restrictions, and a partridge in a pear tree.

Is this scenario at all familiar to you?

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Topics: Volunteer Management

5 Daily Habits of Effective Volunteer Managers

Posted by Susan Orr on August 15, 2018

According to the Corporation for National & Community Service, people who volunteer are twice as likely to donate to a nonprofit organization compared to those who don’t volunteer. Volunteers not only ensure that programs run smoothly but they are also potential community ambassadors and donors for your organization.

Volunteer coordinators directly interact with these important individuals, so how they manage and interact with volunteers is also integral to the charity’s success. Below are 5 daily habits that volunteer managers should adopt to create an effective volunteer program.

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Topics: Volunteer Management

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