Elements of a Story: Conflict and Resolution

As we continue our exploration of storytelling in the non-profit world, enjoy part 2 of Elements of Story. And don’t miss part one of this post here where we talked about the importance of characters and context.

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Topics: Storytelling, Online Fundraising

Elements of a Story: Character and Context

In our two-part series on storytelling, we’ll explore the structural elements of story and how these elements work together to impact and engage readers. Enjoy Part 1: Character and Context and watch for Part 2 on Monday.

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Topics: Storytelling, Online Fundraising

The Stories We Tell: Inspire Action Through Emotion

On any given day, the average person is bombarded by dozens of marketing and fundraising communications from businesses and nonprofits. Last year there were over 100 billion marketing emails sent every day worldwide, and that doesn’t take into account the billions of social media posts made every single day around the world that inundate your constituents’ feeds.

To put it simply, it’s hard to break through the noise. And it won’t be getting any easier moving forward.

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Topics: Storytelling, Online Fundraising

Foundations of Fundraising: Online and Traditional Fundraising Aren't That Different

Over the last few weeks of our Online Fundraising Fundamentals series, we’ve walked through some of our most important tips for running a successful online fundraising program, building effective peer to peer fundraising campaigns and key elements of an effective fundraising email. Today, we’re going to get back to some of the foundational principles of fundraising in general and how they can apply to your online fundraising program to boost it's effectiveness.

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The Five Key Elements of an Effective Fundraising Email

As part of our Online Fundraising Fundamentals series we’ll be spending some time diving into the art of crafting effective online donation communications. On Wednesday of last week, we covered the importance of guiding your constituents to craft an effective story that will help them drive more donations across their network using a Peer to Peer fundraising program. Today, we’re going to cover five essential elements of an engaging online fundraising email.

Want to learn how to unlock the power of storytelling to drive donor growth? Sign up for our free educational webinar today.

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Topics: Nonprofit Marketing, Email Marketing, Online Donation, Fundraising Basics

Let’s Start at The Very Beginning: Building Effective Peer to Peer Fundraising Campaigns

As part of our Online Fundraising Fundamentals series, we’ll be spending every Wednesday for the next month giving you the tips and tricks you need to run a successful Peer-to-Peer fundraising campaign. Later in our series we’ll run through the actual process of setting up a Peer-to-Peer campaign using our Online Fundraising software. But, for now, let’s start at the beginning.

If you’ve read any of our past few posts you know we’re kind of obsessed with trying to help our clients grow their donor-base and expand their reach using peer-to-peer fundraising. That isn’t just because we know that charitable giving is expected to drop while the demand for services from the nonprofit sector steadily increases. And it’s not just because we know that people trust their friends far more than they trust us. It’s because it works. A well executed Peer to Peer fundraising campaign can increase your donations three-fold.

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Online Fundraising Fundamentals: Eight Tips to Running a Successful Online Fundraising Program

For many non-profits the idea of launching an online fundraising program can seem intimidating. That’s why starting today, we’re launching a series here on the Arreva blog in the hopes that we can pull back the curtain on some tips-and-tricks we’ve picked up through years of enabling thousands of nonprofits to raise money online.

Through this series, hopefully we can make this process a little less scary, and help some of you grow your donor-base while engaging with them in a whole new way online.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

4 Ways to Communicate Your Cause With Nonprofit Web Design


Your nonprofit’s website is like one of your fellow employees. It, too, has a responsibility to constantly tell your organization’s story. Graphic and nonprofit web design tactics can help you visually communicate your cause to better reach potential volunteers and donors.  

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Topics: Nonprofit Marketing

Writing the Best Fundraising Emails


During the busy end-of-year giving season, your potential donors’ mailboxes are getting inundated with fundraising emails. How do you stand out without feeling like you’re selling out? As long as you stick with a donor-centric strategy, writing the best fundraising emails will be simpler than you think.

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Topics: Email Marketing, Online Donation

Infographic: Peer-to-Peer Fundraising

Peer-to-peer fundraising is a highly effective way to increase volunteer involvement, reach new donors, and reinvigorate your current donor-base. We've put together some of P2P's basic tenants and statistics in this infographic!

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Topics: Peer to Peer Fundraising

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