Foundations of Fundraising: Online and Traditional Fundraising Aren't That Different

Posted by Rory Michaels on April 12, 2019

Over the last few weeks of our Online Fundraising Fundamentals series, we’ve walked through some of our most important tips for running a successful online fundraising program, building effective peer to peer fundraising campaigns and key elements of an effective fundraising email. Today, we’re going to get back to some of the foundational principles of fundraising in general and how they can apply to your online fundraising program to boost it's effectiveness.

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The Five Key Elements of an Effective Fundraising Email

Posted by Rory Michaels on April 9, 2019

As part of our Online Fundraising Fundamentals series we’ll be spending some time diving into the art of crafting effective online donation communications. On Wednesday of last week, we covered the importance of guiding your constituents to craft an effective story that will help them drive more donations across their network using a Peer to Peer fundraising program. Today, we’re going to cover five essential elements of an engaging online fundraising email.

Want to learn how to unlock the power of storytelling to drive donor growth? Sign up for our free educational webinar today.

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Topics: Nonprofit Marketing, Email Marketing, Online Donation, Fundraising Basics

Let’s Start at The Very Beginning: Building Effective Peer to Peer Fundraising Campaigns

Posted by Rory Michaels on April 3, 2019

As part of our Online Fundraising Fundamentals series, we’ll be spending every Wednesday for the next month giving you the tips and tricks you need to run a successful Peer-to-Peer fundraising campaign. Later in our series we’ll run through the actual process of setting up a Peer-to-Peer campaign using our Online Fundraising software. But, for now, let’s start at the beginning.

If you’ve read any of our past few posts you know we’re kind of obsessed with trying to help our clients grow their donor-base and expand their reach using peer-to-peer fundraising. That isn’t just because we know that charitable giving is expected to drop while the demand for services from the nonprofit sector steadily increases. And it’s not just because we know that people trust their friends far more than they trust us. It’s because it works. A well executed Peer to Peer fundraising campaign can increase your donations three-fold.

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Online Fundraising Fundamentals: Eight Tips to Running a Successful Online Fundraising Program

Posted by Rory Michaels on April 1, 2019

For many non-profits the idea of launching an online fundraising program can seem intimidating. That’s why starting today, we’re launching a series here on the Arreva blog in the hopes that we can pull back the curtain on some tips-and-tricks we’ve picked up through years of enabling thousands of nonprofits to raise money online.

Through this series, hopefully we can make this process a little less scary, and help some of you grow your donor-base while engaging with them in a whole new way online.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

4 Ways to Communicate Your Cause With Nonprofit Web Design

Posted by Kira Bushman on November 16, 2018


Your nonprofit’s website is like one of your fellow employees. It, too, has a responsibility to constantly tell your organization’s story. Graphic and nonprofit web design tactics can help you visually communicate your cause to better reach potential volunteers and donors.  

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Topics: Nonprofit Marketing

Writing the Best Fundraising Emails

Posted by Kelly Yaker on November 8, 2018


During the busy end-of-year giving season, your potential donors’ mailboxes are getting inundated with fundraising emails. How do you stand out without feeling like you’re selling out? As long as you stick with a donor-centric strategy, writing the best fundraising emails will be simpler than you think.

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Topics: Email Marketing, Online Donation

Infographic: Peer-to-Peer Fundraising

Posted by Kira Bushman on November 1, 2018

Peer-to-peer fundraising is a highly effective way to increase volunteer involvement, reach new donors, and reinvigorate your current donor-base. We've put together some of P2P's basic tenants and statistics in this infographic!

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Topics: Peer to Peer Fundraising

Friend and F.O.E.: Corporate Partnerships for P2P Fundraising

Posted by Kelly Yaker on October 25, 2018

Partnering with for-profit companies can seem intimidating at first, but these partnerships are worth overcoming your fears. Nonprofit corporate partnerships, especially for peer to peer fundraising campaigns, create win-win situations both parties.

To start raising more money with P2P corporate partnerships, just remember that businesses are your friend, not your foe. Interestingly enough, though, F.O.E. is the perfect acronym to help you build those perfect partnerships.

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Topics: Peer to Peer Fundraising

What Your Peer to Peer Fundraising Campaigns Can Learn from Greek Life Dance Marathons

Posted by Kira Bushman on October 17, 2018

A few weeks ago, I was checking my Snapchat when I noticed a new notification from one of my college friends. In her Snap, she said she was raising money for her sorority’s dance marathon event that benefits a children’s hospital network. Many college fraternities and sororities across the country host dance marathons that last 24 hours, including my own alma mater, so I was familiar with the idea. She included a link and said that she had until midnight to meet her goal.

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Topics: Peer to Peer Fundraising, fundraising events

The Quick Guide to Peer-to-Peer Fundraising with your Nonprofit Board

Posted by Kelly Yaker on October 11, 2018

Sometimes it can be difficult to get your nonprofit board to give. Fortunately, there is a simple way to make it easier for them and for your organization while raising more money than you could have otherwise. We’ve talked about maximizing board giving in a previous blog post, but in this article I want to focus on exactly how you can use peer-to-peer fundraising to change the way your board approaches giving.

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Topics: Peer to Peer Fundraising

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