Now comes the fun part! The public portion of your capital campaign fundraising consists of email blasts, social media campaigns and even an event or two. Depending on the ultimate goal of your campaign, you may want to consider a combination of fundraising tactics to amplify your reach and maximize donations.
So much of what makes capital campaigns successful happens behind the scenes before the public ever knows about it. This is typically referred to as the “quiet phase”. A capital campaign’s quiet phase is the stage of a campaign prior to the public rollout. Nonprofits typically raise 50-70% of their overall goal during this time.
There’s a right and a wrong way to go about managing your quiet phase. Follow the tips below for successful behind-the-scenes fundraising.
Once you have a goal set for your fundraising campaign, it’s time to start planning your capital campaigns. When you create a clear capital campaign plan, you are providing a clear and organized vision that will ultimately lead your organization to successful fundraising. The more involved you become in the planning stages, the more your capital campaign can do for you.
A successful capital campaign includes the following six components:
So, you’re launching a capital campaign for your nonprofit organization. Congratulations! This means that you’re working to raise money for some big changes that will benefit your organization and further your mission. It’s an exciting time that will likely result in great success, but to achieve your goals, you need take time to be sure you’ve developed your goals to the point of absolute clarity.
The power of your nonprofit's brand extends to everything important within your organization. While some nonprofits may think branding isn't something they need to be focusing on, the reality is that branding can have an incredibly positive effect on everything from internal morale and constituent trust, to making more donations possible.
Matt Schwartz, the founder of a design firm for nonprofits and education, says in his article about the impact of a strong nonprofit brand that good branding is the "surest way to strengthen your relationships, increase your effectiveness, and, ultimately, generate greater impact." This infographic gives branding pointers to make your nonprofit annual report—and any marketing assets you create—among the best.
You’ve worked hard all year to improve your nonprofit. This improvement deserves to be recognized by the people that matter most – current and future donors. These examples from our blog post titled “9 of the Best Nonprofit Annual Reports of 2016” will guide you toward graphics that draw in readers at every level of your marketing funnel.
When you’re starting to plan your next big event, what normally comes to mind? Galas, 5Ks, and golf tournaments? Oh my! Let’s think outside of the standard fundraising ideas box and get creative with your next charity event.
We polled our friends, family, and followers on social media to see what some of their favorite fundraisers have been—whether they hosted or attended them—and we’re going to share some of those great ideas with you. The best part is that many of these fundraising ideas are relatively low cost and easy to organize, you just need to do the work of promoting it.
Grant management is a necessary skill that most nonprofit organizations should master. It’s understandable to feel overloaded and crunched for time when managing incoming or outgoing grants along with everything else you do for your organization. But best practices such as using calendars, archives, consistent updates, and tracking systems make grant management more efficient.
Topics: Grant Management
With everything you’re handling in day-to-day operations at your nonprofit, we understand that adding more work to your plate can seem unnecessary, but trust us, key performance indicators, or KPIs as they’re more frequently called, are something your organization needs to be tracking to ensure you’re making the right moves when it comes to online fundraising.
Here are ten critically important KPIs that your nonprofit needs to track each month or at least every quarter.
The end of the year is fast approaching and, as I’m sure you’re aware, nearly a third of all annual giving happens in December and 12% of all giving happens in the last 3 days of the year, so this is an important time for any nonprofit organization.
You’re probably in the middle of planning your year end giving push. Perhaps you’ve already designed and printed your direct mail piece and are starting to segment your donor list. Every donor on your list is valuable, but during this time of year, it’s important to pay special attention to three segments of donors: major donors, your board, and other special friends.