Our Ten Favorite Quotes About Data

Posted by Rory Michaels on June 4, 2019

Over the last month, we’ve covered quite a bit of ground that will hopefully help you build a data-driven fundraising program. Now that you’ve read some of our thoughts on data, specifically as it relates to your donors, we wanted to share ten of our favorite quotes about data. Hopefully, they inspire you as much as they inspire us.

“It is a capital mistake to theorize before one has data.” — Sherlock Holmes

“Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.” — Chip & Dan Heath

“Data beats emotions.” – Sean Rad

“Data that is loved tends to survive.” – Kurt Bollacker

“Contact data ages like fish not wine…it gets worse as it gets older, not better.” — Gregg Thaler

"Errors using inadequate data are much less than those using no data at all." – Charles Babbage

"You can have data without information, but you cannot have information without data." – Daniel Keys Moran

“Processed data is information. Processed information is knowledge Processed knowledge is Wisdom.” - Ankala V. Subbarao

"Maybe stories are just data with a soul" – Brene Brown

"With data collection, ‘the sooner the better’ is always the best answer." – Marissa Mayer

Do you have any quotes you particularly love about data? Let us know.

Written by Rory Michaels

Rory Michaels is the Digital Marketing Manager for Arreva. He's spent his career helping non-profits and brands find and tell their story.

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