In the nonprofit world, end-of-year giving is one of the most reliable sources of funding. Between GivingTuesday and December 31st—also known as the last chance for donors to make tax-deductible gifts in a given tax year—31% of giving happens in the last few weeks of the year and 12% in the last three days. To take full advantage of this important giving season, it’s vital to plan ahead.
It’s never too early to start, but if you haven’t started yet, now is the time. It’s a big job with a big return, and it’s worth doing right. Being prepared means knowing ahead of time what’s going to happen and when, and budgeting time as well as staff and volunteer resources, in a way that makes sense.
Which brings us to your timeline. Creating a timeline helps you and everyone on your team understand what’s expected and when, and if you’re doing it right, how long each task should take. One way to plan your timeline is to break it up into early and later tasks, like this:
When you plan ahead and budget enough time and resources for each task, your End-Of-Year giving campaign has a much better chance of meeting or surpassing your fundraising goals. So take the time to create a schedule—a timeline—that lays everything out in detail. You won’t be sorry.