Online Giving in Capital Campaigns

Posted by Susan Orr on May 23, 2018

When you think of capital campaigns, you probably focus on major gifts. After all, those are what will propel you to your goal. It would be quite unusual to receive a major campaign gift online. However, online fundraising in your capital campaign can be an effective way to acquire and retain new donors.

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Topics: Campaign Management, Online Donation, Donor Retention, Fundraising Basics

Top 10 Online Fundraising KPIs You Need to Start Tracking Today

Posted by Kelly Yaker on October 24, 2017



With everything you’re handling in day-to-day operations at your nonprofit, we understand that adding more work to your plate can seem unnecessary, but trust us, key performance indicators, or KPIs as they’re more frequently called, are something your organization needs to be tracking to ensure you’re making the right moves when it comes to online fundraising.

Here are ten critically important KPIs that your nonprofit needs to track each month or at least every quarter.

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Topics: Donor Retention, Nonprofit Marketing, Fundraising Basics

Year End Giving: How to Request Donations from Important Donors

Posted by Susan Orr on October 9, 2017

The end of the year is fast approaching and, as I’m sure you’re aware, nearly a third of all annual giving happens in December and 12% of all giving happens in the last 3 days of the year, so this is an important time for any nonprofit organization.

You’re probably in the middle of planning your year end giving push. Perhaps you’ve already designed and printed your direct mail piece and are starting to segment your donor list. Every donor on your list is valuable, but during this time of year, it’s important to pay special attention to three segments of donors: major donors, your board, and other special friends.

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Topics: Donor Retention, Fundraising Basics

Top 5 Reasons to Optimize Your Donor Database

Posted by David Blyer on August 30, 2017

The adage “a place for everything and everything in its place” may be centuries old, but it still rings as true today as it did back then. Keeping things tidy both physically and digitally helps a business run more smoothly. Although, these days, we don’t use a kitschy turn of phrase when referring to a well-organized business, we simply say that a business or digital entity is “optimized,” and it’s something your organization should aspire to achieve.

An optimized donor database operates simply and efficiently to capitalize on fundraising potential.  It gives you a big picture look about your organization’s donors on one page: their giving history, event attendance, relationships, and more. Using an optimized donor database can improve donor retention, increase prospect conversions, increase productivity, save money, and simplify onboarding.

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Topics: Donor Relationship Management, Donor Retention

How to Reengage Lapsed Donors

Posted by Ryan Finkelstein on June 8, 2017

Win back donors who have stopped giving and improve fundraising success

Donor retention rates are on the decline. Recent studies show that donor retention has fallen below the 50th percentile. Financially, that means for every $100 raised by an NPO, $92 is lost because existing donors gave less or stopped giving entirely.

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Topics: Donor Retention

How to Build Better Relationships with High-Value Donors

Posted by Ryan Finkelstein on May 17, 2017


Investing in understanding what motivates a high-value constituent pays long-term dividends.

Nonprofits appreciate donations of any size. But it’s fundraising from major donors that makes it possible for effective change. And finding and maintaining their contributions requires a different approach.

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Topics: Donor Relationship Management, Donor Retention

4 Retention Tips Every NPO Needs

Posted by Ryan Finkelstein on May 9, 2017

Even after the relationship is established, nonprofits must work to maintain donor retention

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Topics: Donor Retention

How Donor Profiles Improve Nonprofit Marketing

Posted by Ryan Finkelstein on January 31, 2017

Download a Free Donor Profiles Cheat Sheet.

Building better relationships with donors starts with understanding their behavior.   You’ll improve your marketing as a nonprofit when you can profile your donors. 

What do you know about your supporters? Do you know where they shop or whether they go to church? Do you know if they have children? Can you name their college alma mater?

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Topics: Nonprofit Marketing, Donor Retention

An Intro to Donor Personas

Posted by Ryan Finkelstein on January 24, 2017

What are donor personas and how do they help with fundraising? The more you know about your supporters, the easier it is to ask them to give and craft a better nonprofit marketing strategy.

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Topics: Donor Retention, Nonprofit Marketing

How Thank You Pages Can Cultivate Donors and Expand Your Reach

Posted by Kelly Yaker on October 10, 2016

Now that you’ve received a donation and gained a supporter, the need to say “thanks” is pretty obvious.

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Topics: Donor Relationship Management, Donor Retention

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