When you think of capital campaigns, you probably focus on major gifts. After all, those are what will propel you to your goal. It would be quite unusual to receive a major campaign gift online. However, online fundraising in your capital campaign can be an effective way to acquire and retain new donors.
With everything you’re handling in day-to-day operations at your nonprofit, we understand that adding more work to your plate can seem unnecessary, but trust us, key performance indicators, or KPIs as they’re more frequently called, are something your organization needs to be tracking to ensure you’re making the right moves when it comes to online fundraising.
Here are ten critically important KPIs that your nonprofit needs to track each month or at least every quarter.
The end of the year is fast approaching and, as I’m sure you’re aware, nearly a third of all annual giving happens in December and 12% of all giving happens in the last 3 days of the year, so this is an important time for any nonprofit organization.
You’re probably in the middle of planning your year end giving push. Perhaps you’ve already designed and printed your direct mail piece and are starting to segment your donor list. Every donor on your list is valuable, but during this time of year, it’s important to pay special attention to three segments of donors: major donors, your board, and other special friends.
The adage “a place for everything and everything in its place” may be centuries old, but it still rings as true today as it did back then. Keeping things tidy both physically and digitally helps a business run more smoothly. Although, these days, we don’t use a kitschy turn of phrase when referring to a well-organized business, we simply say that a business or digital entity is “optimized,” and it’s something your organization should aspire to achieve.
An optimized donor database operates simply and efficiently to capitalize on fundraising potential. It gives you a big picture look about your organization’s donors on one page: their giving history, event attendance, relationships, and more. Using an optimized donor database can improve donor retention, increase prospect conversions, increase productivity, save money, and simplify onboarding.
Win back donors who have stopped giving and improve fundraising success
Donor retention rates are on the decline. Recent studies show that donor retention has fallen below the 50th percentile. Financially, that means for every $100 raised by an NPO, $92 is lost because existing donors gave less or stopped giving entirely.
Topics: Donor Retention
Investing in understanding what motivates a high-value constituent pays long-term dividends.
Nonprofits appreciate donations of any size. But it’s fundraising from major donors that makes it possible for effective change. And finding and maintaining their contributions requires a different approach.
Topics: Donor Retention
Building better relationships with donors starts with understanding their behavior. You’ll improve your marketing as a nonprofit when you can profile your donors.
What do you know about your supporters? Do you know where they shop or whether they go to church? Do you know if they have children? Can you name their college alma mater?
What are donor personas and how do they help with fundraising? The more you know about your supporters, the easier it is to ask them to give and craft a better nonprofit marketing strategy.
Now that you’ve received a donation and gained a supporter, the need to say “thanks” is pretty obvious.