For decades, the business world has utilized a reliable model for attracting and securing deals: the sales funnel. This model allows businesses to capture and retain customers as well as maintain steady revenue. Nonprofits can apply this effective model to their moves management process to increase donations and cultivate donor relationships, but should keep in mind three important differences.
So much of what makes capital campaigns successful happens behind the scenes before the public ever knows about it. This is typically referred to as the “quiet phase”. A capital campaign’s quiet phase is the stage of a campaign prior to the public rollout. Nonprofits typically raise 50-70% of their overall goal during this time.
There’s a right and a wrong way to go about managing your quiet phase. Follow the tips below for successful behind-the-scenes fundraising.
WealthEngine (WE), the leading provider of predictive marketing, analytics, and audience development services, is pleased to announce its new partnership with Arreva Software, the industry leader in cloud-based Donor Relationship Management and Online Fundraising software. Through this relationship, WealthEngine and Arreva will help nonprofits achieve success by delivering integrated fundraising solutions. Together, both organizations offer a comprehensive and cost-effective program for fundraising and donor relationships.
Four high-impact tips for engaging new and existing donors on social
The Social Media Benchmark Study’s 2015 report shows that while NPO email lists grew 11 percent that year, their Facebook and Twitter followers grew by 42 and 37 percent, respectively. Social media is growing 3x faster than email for nonprofits.
Topics: Nonprofit Marketing
DonorCommunity, Inc., developers of the industry-leading cloud-based platform for online fundraising and event management and Telosa Software, developers of the affordable and easy-to-use Exceed! Basic, Exceed! Premier, and Exceed Beyond line of Donor Management solutions, jointly announced today that the two companies have merged to form Arreva, a software company serving the fundraising needs of nonprofit organizations across the globe.
So you are one of those wonderful dreamers who is working toward making their vision a reality by pouring all your energy into a nonprofit, but you think you have one problem: you’re a little quiet, a little introverted.
Visibility is what too many organizations lack to be the best they can be and receive funding. Appeal, reach, storytelling, donor retention—none can grow without visibility. Here are some fundamentals to boosting your organization’s visibility online.
Topics: Nonprofit Marketing
Let’s get proactive about volunteer burnout
Approximately 100 million people volunteer for nonprofits each year. In fact, volunteers are responsible for bringing in upwards of $150 billion annually. They’re also invaluable assets that allow you to expand customer service and community outreach while simultaneously reducing the cost of services and making them more widely available.
Topics: Volunteer Management
It’s a way to give your fundraising efforts an exponential outreach
Peer pressure—not so good. Peer-to-peer fundraising, though? Downright awesome! It’s a concept that’s caught on like wildfire with nonprofit organizations, and it’s fueled by the power of social media. peer to peer makes it easy to turn your entire base of supporters into fundraisers.
Topics: Peer to Peer Fundraising
Win back donors who have stopped giving and improve fundraising success
Donor retention rates are on the decline. Recent studies show that donor retention has fallen below the 50th percentile. Financially, that means for every $100 raised by an NPO, $92 is lost because existing donors gave less or stopped giving entirely.
Topics: Donor Retention