Susan Orr

Recent Posts

Year End Giving: How to Request Donations from Important Donors

Posted by Susan Orr on October 9, 2017

The end of the year is fast approaching and, as I’m sure you’re aware, nearly a third of all annual giving happens in December and 12% of all giving happens in the last 3 days of the year, so this is an important time for any nonprofit organization.

You’re probably in the middle of planning your year end giving push. Perhaps you’ve already designed and printed your direct mail piece and are starting to segment your donor list. Every donor on your list is valuable, but during this time of year, it’s important to pay special attention to three segments of donors: major donors, your board, and other special friends.

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Topics: Donor Retention, Fundraising Basics

Nonprofit Overhead: A Dangerous Success Metric

Posted by Susan Orr on September 15, 2017

The other morning, while driving to work and listening to the radio, I found myself yelling at an NPR reporter. Not a very productive way to express my opinion, I admit. The reporter was interviewing a Red Cross spokesman on the topic of overhead expenses for the nonprofit organization, asking about the percentage of each Red Cross donation that goes directly to provide services to disaster victims. NPR’s reporter pushed the representative to admit that they spend more than 10% on overhead, presenting this claim as if it was a moral outrage.

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Topics: Insider

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