The Five Key Elements of an Effective Fundraising Email

As part of our Online Fundraising Fundamentals series we’ll be spending some time diving into the art of crafting effective online donation communications. On Wednesday of last week, we covered the importance of guiding your constituents to craft an effective story that will help them drive more donations across their network using a Peer to Peer fundraising program. Today, we’re going to cover five essential elements of an engaging online fundraising email.

Want to learn how to unlock the power of storytelling to drive donor growth? Sign up for our free educational webinar today.

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Topics: Nonprofit Marketing, Email Marketing, Online Donation, Fundraising Basics

Writing the Best Fundraising Emails


During the busy end-of-year giving season, your potential donors’ mailboxes are getting inundated with fundraising emails. How do you stand out without feeling like you’re selling out? As long as you stick with a donor-centric strategy, writing the best fundraising emails will be simpler than you think.

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Topics: Email Marketing, Online Donation

Strategies for Nonprofit Email Marketing: 5 Essential Tips

As you lead your nonprofit into the new year, it might be time to take a fresh look at your marketing strategies.

Chances are your nonprofit has an active social media presence that you carefully maintained all year. While invaluable for strengthening your relationship with your base of support, social media is after all just one of many tools at your nonprofit’s disposal!

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Topics: Email Marketing

5 Tips for Cleaning Up Your Email Marketing Lists

Start with a good database, add proactive maintenance, and automate the process

Efficient fundraising campaigns require mailing lists that are free from any communications that won’t generate donations. The goal of effective email activism is to keep your content short and sweet—don’t waste your audience’s time. Poor campaigns can have unintended consequences, and the last thing you want your email to do is harm a relationship with a supporter who might be primed but not yet ready to make a contribution.

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Topics: Email Marketing

Why People Unsubscribe from Your Emails (And Tips to Make It Stop!)

You’ve got an unspoken agreement with subscribers, and you have to honor it.

Donors and supporters may have asked you to send them emails, but if many of them are unsubscribing, you have a problem. You may not know exactly why they’re leaving, just that they’re opting out. We’ve done some digging to discover the most common reasons people unsubscribe from nonprofit organization mailing lists – and compiled some essential tips to stop the defections.

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Topics: Nonprofit Marketing, Email Marketing

Your Questions Answered - 5 reasons you need a year-end campaign with Tony Beall

In case you missed it, or didn't get your questions answered, we're posting some of the leftover questions and their associated answers from last week's webinar "5 reasons you need a year-end campaign" with Tony Beall.

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Topics: Email Marketing, Fundraising Basics

5 Things You Should Know About Automated Email Marketing

So your nonprofit organization could use some sprucing up in the marketing department, and you’ve recognized untapped potential in email marketing. Perhaps you already send regular email blasts to your constituents, but you aren’t getting as many bites as you’d like, considering all of the effort you put into crafting and sending emails. In fact, the work is pretty tedious for what you get out of it.

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Topics: Nonprofit Marketing, Email Marketing

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