Branding Vs. Marketing: What Every NPO Leader Should Know

There are two essential strategies for attracting donors: marketing and branding. If you think...

4 Steps to Successfully Recruit and Retain Volunteers

Maybe you’ve never had to plan a major fundraising event before and recruit volunteers, and now...

The 7 Essential Qualities of Your Nonprofit Website

Before a donor chooses to give to your organization, he or she will most likely check out your...

How to Maximize Board Giving and Empower Asking

So your board engagement is lower than you’d like, board generosity is lacking, and board asks just...

The All-in-One Movement: Innovation the Nonprofit Sector Needs

This year, the Pew Research Center announced that Millennials, not Baby Boomers, are now America’s...

An Introduction to Peer-to-Peer Fundraising

Social media has revolutionized the way we raise money, stay engaged with our current donors, and...

How to Build Donor Profiles

The success of your nonprofit organization depends on the generosity of donors. They are your most...

How Donor Profiles Improve Nonprofit Marketing

Building better relationships with donors starts with understanding their behavior. You’ll improve...

An Intro to Donor Personas

What are donor personas and how do they help with fundraising? The more you know about your...

How Donor Personas Will Change Your Marketing

Data visualization is all about using collected data to build relationships with your donors, and...