How Donor Profiles Improve Nonprofit Marketing

Building better relationships with donors starts with understanding their behavior. You’ll improve...

An Intro to Donor Personas

What are donor personas and how do they help with fundraising? The more you know about your...

How Donor Personas Will Change Your Marketing

Data visualization is all about using collected data to build relationships with your donors, and...

5 Reasons You Need a Year-End Campaign with Tony Beall

In case you missed it, or didn't get your questions answered, we're posting some of the leftover...

How to Unlock Generation Z's Potential to Change the World

Even if you’re unfamiliar with the term “Generation Z,” you’re probably highly familiar with its...

5 Things You Should Know About Automated Email Marketing

So your nonprofit organization could use some sprucing up in the marketing department, and you’ve...

How Peer-to-Peer Fundraising Levels The Playing Field

Peer pressure—not so good. Peer-to-peer (P2P) fundraising, though? Downright awesome! It’s a...

Monthly: The New Preferred Giving Cycle

Smaller, steady contributions each month make online fundraising easier for donors and generate...

Optimizing Your Return on Fundraising Investment Via CRM

Did you know that nonprofits spend 2-3 times more recruiting a new donor than for-profit companies...

Peer to Peer Fundraising and Social Media

Peer-to-peer fundraisers can use social media to raise both awareness and money for your cause when...