The Five Key Elements of an Effective Fundraising Email

Posted by Rory Michaels on April 9, 2019

As part of our Online Fundraising Fundamentals series we’ll be spending some time diving into the art of crafting effective online donation communications. On Wednesday of last week, we covered the importance of guiding your constituents to craft an effective story that will help them drive more donations across their network using a Peer to Peer fundraising program. Today, we’re going to cover five essential elements of an engaging online fundraising email.

Want to learn how to unlock the power of storytelling to drive donor growth? Sign up for our free educational webinar today.

Read More

Topics: Nonprofit Marketing, Email Marketing, Online Donation, Fundraising Basics

Online Fundraising Fundamentals: Eight Tips to Running a Successful Online Fundraising Program

Posted by Rory Michaels on April 1, 2019

For many non-profits the idea of launching an online fundraising program can seem intimidating. That’s why starting today, we’re launching a series here on the Arreva blog in the hopes that we can pull back the curtain on some tips-and-tricks we’ve picked up through years of enabling thousands of nonprofits to raise money online.

Through this series, hopefully we can make this process a little less scary, and help some of you grow your donor-base while engaging with them in a whole new way online.

Read More

Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

Crowdfunding vs. Peer to Peer Fundraising: What's the Difference?

Posted by Kira Bushman on October 3, 2018

You may have heard the phrase “Just make a GoFundMe campaign for it!” more and more in recent years. Have a cause? Crowdfund it on GoFundMe! Have huge medical bills you need help with? Crowdfund it! Have a nonprofit event you need cash for? Crowdfund it!

But what is crowdfunding, really? How reliable is it? And is there a better alternative for your nonprofit? In this post, I'll explore the differences between peer-to-peer fundraising and crowdfunding so you can decide which one is the best fit for your organization.

Read More

Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

Avoiding Common Year End Giving Mistakes

Posted by David Blyer on September 26, 2018

A successful year-end giving campaign starts long before the final months of the year. In fact, the day-to-day interactions, task breakdowns, and general management of your organization’s staff and volunteers can directly impact the success of your campaign.

It’s important to familiarize yourself with the potential pitfalls your nonprofit may encounter so you can implement clear plans that will help you avoid major year-end giving obstacles.

Read More

Topics: Volunteer Management, Fundraising Basics, Campaign Management

Budgeting for End of the Year Giving

Posted by Kelly Yaker on September 19, 2018

By now, I’m sure you’ve heard the phrase “You’ve got to spend money to make money.” In fact, you may have just rolled your eyes a little when you read it, since it sounds like such a cliché. Unfortunately, it’s a cliché that’s almost always true, especially when it comes to end of the year giving.

Investing in marketing provides your organization with a way to speak directly to the public about what your nonprofit does, who it supports, and why a prospective donor should get involved or a current constituent should continue donating.

However, many nonprofits work with tight marketing budgets, so how can you budget your year-end marketing spend to get the most bang for your buck?

Read More

Topics: Fundraising Basics, Campaign Management

How to Write a Year-End Giving Letter

Posted by Kelly Yaker on September 12, 2018

Photo Courtesy of Max Pixel

There’s a special skill involved with writing your nonprofit’s year-end giving letter to get the best response and maximize donation yield. This blog will give step-by-step instructions on how to format the perfect year-end giving appeal letter and the various topics you should cover.

Read More

Topics: Fundraising Basics

Fundraising in a New Generational Landscape: Webinar Follow Up

Posted by Kelly Yaker on May 31, 2018

As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization. 

Read More

Topics: Nonprofit Marketing, Online Donation, Fundraising Basics

Online Giving in Capital Campaigns

Posted by Susan Orr on May 23, 2018

When you think of capital campaigns, you probably focus on major gifts. After all, those are what will propel you to your goal. It would be quite unusual to receive a major campaign gift online. However, online fundraising in your capital campaign can be an effective way to acquire and retain new donors.

Read More

Topics: Donor Retention, Online Donation, Fundraising Basics, Campaign Management

7 Online Fundraising Ideas for Great Landing Pages

Posted by Kira Bushman on May 16, 2018

It's time to bring out your inner designer. After looking through user experience design research specific to nonprofits and their donation pages, we have narrowed it down to these 7 tips. Use these ideas to help give your online fundraising page a "wow" factor that will have visitors jumping for the donate button! 

Read More

Topics: Online Donation, Fundraising Basics

How to Involve Your Volunteers in Capital Campaign Fundraising

Posted by Susan Orr on March 12, 2018

Capital campaigns typically follow the 80/20 rule: 80% of the money comes from the top 20% of the donors. This means that the key to success for your capital campaign is securing those major gifts that fill in the top tiers in your gift range chart. These major gift donors are those who believe in your cause and your ability to make a difference, have the capacity to make a large gift, and have a connection to someone within your organization.

Fundraising with major donors is largely achieved through personal relationships and conversations between the donor, a volunteer, and the leadership team. Below are some helpful steps to securing large donations through capital campaign fundraising.

Read More

Topics: Volunteer Management, Fundraising Basics, Campaign Management

Arreva Blog

At Arreva, we're here to make our customers a success! Our blog provides you with useful organizational documents, "how to" articles, and other resources. 

Subscribe to the Blog

Recent Posts

Download the Free Guide To Mastering Donor Profiles