Crowdfunding vs. Peer to Peer Fundraising: What's the Difference?

Posted by Kira Bushman on October 3, 2018

You may have heard the phrase “Just make a GoFundMe campaign for it!” more and more in recent years. Have a cause? Crowdfund it on GoFundMe! Have huge medical bills you need help with? Crowdfund it! Have a nonprofit event you need cash for? Crowdfund it!

But what is crowdfunding, really? How reliable is it? And is there a better alternative for your nonprofit? In this post, I'll explore the differences between peer-to-peer fundraising and crowdfunding so you can decide which one is the best fit for your organization.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

Avoiding Common Year End Giving Mistakes

Posted by David Blyer on September 26, 2018

A successful year-end giving campaign starts long before the final months of the year. In fact, the day-to-day interactions, task breakdowns, and general management of your organization’s staff and volunteers can directly impact the success of your campaign.

It’s important to familiarize yourself with the potential pitfalls your nonprofit may encounter so you can implement clear plans that will help you avoid major year-end giving obstacles.

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Topics: Fundraising Basics, Volunteer Management, Campaign Management

Budgeting for End of the Year Giving

Posted by Kelly Yaker on September 19, 2018

By now, I’m sure you’ve heard the phrase “You’ve got to spend money to make money.” In fact, you may have just rolled your eyes a little when you read it, since it sounds like such a cliché. Unfortunately, it’s a cliché that’s almost always true, especially when it comes to end of the year giving.

Investing in marketing provides your organization with a way to speak directly to the public about what your nonprofit does, who it supports, and why a prospective donor should get involved or a current constituent should continue donating.

However, many nonprofits work with tight marketing budgets, so how can you budget your year-end marketing spend to get the most bang for your buck?

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Topics: Fundraising Basics, Campaign Management

How to Write a Year-End Giving Letter

Posted by Kelly Yaker on September 12, 2018

Photo Courtesy of Max Pixel

There’s a special skill involved with writing your nonprofit’s year-end giving letter to get the best response and maximize donation yield. This blog will give step-by-step instructions on how to format the perfect year-end giving appeal letter and the various topics you should cover.

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Topics: Fundraising Basics

Fundraising in a New Generational Landscape: Webinar Follow Up

Posted by Kelly Yaker on May 31, 2018

As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization. 

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Topics: Nonprofit Marketing, Online Donation, Fundraising Basics

Online Giving in Capital Campaigns

Posted by Susan Orr on May 23, 2018

When you think of capital campaigns, you probably focus on major gifts. After all, those are what will propel you to your goal. It would be quite unusual to receive a major campaign gift online. However, online fundraising in your capital campaign can be an effective way to acquire and retain new donors.

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Topics: Campaign Management, Online Donation, Donor Retention, Fundraising Basics

7 Online Fundraising Ideas for Great Landing Pages

Posted by Kira Bushman on May 16, 2018

It's time to bring out your inner designer. After looking through user experience design research specific to nonprofits and their donation pages, we have narrowed it down to these 7 tips. Use these ideas to help give your online fundraising page a "wow" factor that will have visitors jumping for the donate button! 

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Topics: Fundraising Basics, Online Donation

How to Involve Your Volunteers in Capital Campaign Fundraising

Posted by Susan Orr on March 12, 2018

Capital campaigns typically follow the 80/20 rule: 80% of the money comes from the top 20% of the donors. This means that the key to success for your capital campaign is securing those major gifts that fill in the top tiers in your gift range chart. These major gift donors are those who believe in your cause and your ability to make a difference, have the capacity to make a large gift, and have a connection to someone within your organization.

Fundraising with major donors is largely achieved through personal relationships and conversations between the donor, a volunteer, and the leadership team. Below are some helpful steps to securing large donations through capital campaign fundraising.

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Topics: Campaign Management, Volunteer Management, Fundraising Basics

Ready, Set, Donate! Capital Campaign Fundraising at its Best

Posted by Kira Bushman on February 28, 2018

Now comes the fun part! The public portion of your capital campaign fundraising consists of email blasts, social media campaigns and even an event or two. Depending on the ultimate goal of your campaign, you may want to consider a combination of fundraising tactics to amplify your reach and maximize donations.

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Topics: Campaign Management, Nonprofit Marketing, Fundraising Basics

Behind the Scenes: Building Great Capital Campaigns

Posted by Ryan Finkelstein on February 22, 2018

So much of what makes capital campaigns successful happens behind the scenes before the public ever knows about it. This is typically referred to as the “quiet phase”. A capital campaign’s quiet phase is the stage of a campaign prior to the  public rollout. Nonprofits typically raise 50-70% of their overall goal during this time.

There’s a right and a wrong way to go about managing your quiet phase. Follow the tips below for successful behind-the-scenes fundraising.

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Topics: Campaign Management, Fundraising Basics

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