Capital campaigns typically follow the 80/20 rule: 80% of the money comes from the top 20% of the donors. This means that the key to success for your capital campaign is securing those major gifts that fill in the top tiers in your gift range chart. These major gift donors are those who believe in your cause and your ability to make a difference, have the capacity to make a large gift, and have a connection to someone within your organization.
Fundraising with major donors is largely achieved through personal relationships and conversations between the donor, a volunteer, and the leadership team. Below are some helpful steps to securing large donations through capital campaign fundraising.