You may have heard the phrase “Just make a GoFundMe campaign for it!” more and more in recent years. Have a cause? Crowdfund it on GoFundMe! Have huge medical bills you need help with? Crowdfund it! Have a nonprofit event you need cash for? Crowdfund it!
But what is crowdfunding, really? How reliable is it? And is there a better alternative for your nonprofit? In this post, I'll explore the differences between peer-to-peer fundraising and crowdfunding so you can decide which one is the best fit for your organization.