In the nonprofit world, end-of-year giving is one of the most reliable sources of funding. Between GivingTuesday and December 31st—also known as the last chance for donors to make tax-deductible gifts in a given tax year—31% of giving happens in the last few weeks of the year and 12% in the last three days. To take full advantage of this important giving season, it’s vital to plan ahead.
“Put your own oxygen mask on first.” —Every flight attendant ever
In the nonprofit world, it’s easy to work yourself into exhaustion or even poor health. But that’s not good for you, your organization, or the people you serve. Self-care is vital to maintaining a healthy work/life balance, and the time you take to care for you will almost certainly pay off in increased productivity, efficiency, and ability to cope with stressful situations and come out ahead of the game instead of struggling to catch up. With that in mind, we’ve provided a few suggestions for successful self-care.
First and foremost, the “obvious”: Eat well, sleep eight hours a night, and move your body at regular intervals. Some things are cliche for a reason. People who eat healthier foods, sleep well, and exercise have more energy and are generally happier, healthier people. The science hammers it in at every turn, and we all have a lifetime’s worth of anecdotal evidence in our memory stores to back it up. But you don’t have to do CrossFit and eat a raw-food diet to experience these benefits. Start simple with small, easily-attainable goals.
In a very real way, donors are the lifeblood of your nonprofit. Without the funding they supply, the “organs” of your organization cannot function. So how do you maintain a healthy system and ensure that the funds you need to do your work will be there when it matters most?
As part of our Online Fundraising Fundamentals series we’ll be spending some time diving into the art of crafting effective online donation communications. On Wednesday of last week, we covered the importance of guiding your constituents to craft an effective story that will help them drive more donations across their network using a Peer to Peer fundraising program. Today, we’re going to cover five essential elements of an engaging online fundraising email.
Want to learn how to unlock the power of storytelling to drive donor growth? Sign up for our free educational webinar today.
For many non-profits the idea of launching an online fundraising program can seem intimidating. That’s why starting today, we’re launching a series here on the Arreva blog in the hopes that we can pull back the curtain on some tips-and-tricks we’ve picked up through years of enabling thousands of nonprofits to raise money online.
Through this series, hopefully we can make this process a little less scary, and help some of you grow your donor-base while engaging with them in a whole new way online.
You may have heard the phrase “Just make a GoFundMe campaign for it!” more and more in recent years. Have a cause? Crowdfund it on GoFundMe! Have huge medical bills you need help with? Crowdfund it! Have a nonprofit event you need cash for? Crowdfund it!
But what is crowdfunding, really? How reliable is it? And is there a better alternative for your nonprofit? In this post, I'll explore the differences between peer-to-peer fundraising and crowdfunding so you can decide which one is the best fit for your organization.
A successful year-end giving campaign starts long before the final months of the year. In fact, the day-to-day interactions, task breakdowns, and general management of your organization’s staff and volunteers can directly impact the success of your campaign.
It’s important to familiarize yourself with the potential pitfalls your nonprofit may encounter so you can implement clear plans that will help you avoid major year-end giving obstacles.
By now, I’m sure you’ve heard the phrase “You’ve got to spend money to make money.” In fact, you may have just rolled your eyes a little when you read it, since it sounds like such a cliché. Unfortunately, it’s a cliché that’s almost always true, especially when it comes to end of the year giving.
Investing in marketing provides your organization with a way to speak directly to the public about what your nonprofit does, who it supports, and why a prospective donor should get involved or a current constituent should continue donating.
However, many nonprofits work with tight marketing budgets, so how can you budget your year-end marketing spend to get the most bang for your buck?
Photo Courtesy of Max Pixel
There’s a special skill involved with writing your nonprofit’s year-end giving letter to get the best response and maximize donation yield. This blog will give step-by-step instructions on how to format the perfect year-end giving appeal letter and the various topics you should cover.
Topics: Fundraising Basics
As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization.