Small Dollar Donors On #GivingTuesday: Think Small, Go Big

One of the key findings in recent studies how and who donors give is that small donors give big over time, and that counts on GivingTuesday perhaps more than any other day of the year. And while it’s understandable that a nonprofit might be concerned about asking donors for money twice in December, when you’re already asking for end-of-year donations, it turns out that the people who donate on GivingTuesday and those who wait until the last five days of the year are different donors with different motivations for giving.

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Topics: Peer to Peer Fundraising, Online Fundraising, Best Practices, Donor Relations, GivingTuesday

GivingTuesday on a Budget

In our last post, we established that when it comes to GivingTuesday, there’s really no downside to putting as much effort and energy as possible into your yearly campaign. But if you’re a small nonprofit, you may not have the budget for the flashy campaign and content some of the bigger orgs will be trotting out. Fortunately, there are quite a few options for GivingTuesday fundraising that won’t break the bank.

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Topics: Peer to Peer Fundraising, Online Fundraising, Tips & Tricks, GivingTuesday

Best Practices for Peer to Peer Fundraising: Storytelling

We know that peer-to-peer fundraising accounts for nearly 25% of all online giving, but we also know that people are inundated with fundraising requests. So what can you do to help your P2P participants make sure their ask stands out from the crowd?

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Topics: Peer to Peer Fundraising, Tips & Tricks, Best Practices

Peer to Peer Fundraising: The Smart Way to Grow

P2P: What Even IS It?

Peer-to-peer fundraising (also known as “P2P” ) has been around for decades. If you’ve participated in or donated to walks, runs, or rides for charity, where participants collect monetary “pledges” for every mile they successfully complete to benefit a cause; if you’ve donated to a Movember campaign; if you’ve sold or purchased candy or magazine subscriptions to raise money for a non-profit org, you’ve engaged in P2P fundraising. In recent years, the majority P2P efforts are seen online, and they’re paying off for non-profits: according to industry sources, P2P accounted for 24% of all online giving as of 2015. If your organization doesn’t already have a thriving P2P program, it’s safe to say you’re missing out on an important fundraising channel.

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Topics: Peer to Peer Fundraising

Online Fundraising Fundamentals: Eight Tips to Running a Successful Online Fundraising Program

For many non-profits the idea of launching an online fundraising program can seem intimidating. That’s why starting today, we’re launching a series here on the Arreva blog in the hopes that we can pull back the curtain on some tips-and-tricks we’ve picked up through years of enabling thousands of nonprofits to raise money online.

Through this series, hopefully we can make this process a little less scary, and help some of you grow your donor-base while engaging with them in a whole new way online.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

Infographic: Peer-to-Peer Fundraising

Peer-to-peer fundraising is a highly effective way to increase volunteer involvement, reach new donors, and reinvigorate your current donor-base. We've put together some of P2P's basic tenants and statistics in this infographic!

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Topics: Peer to Peer Fundraising

Friend and F.O.E.: Corporate Partnerships for P2P Fundraising

Partnering with for-profit companies can seem intimidating at first, but these partnerships are worth overcoming your fears. Nonprofit corporate partnerships, especially for peer to peer fundraising campaigns, create win-win situations both parties.

To start raising more money with P2P corporate partnerships, just remember that businesses are your friend, not your foe. Interestingly enough, though, F.O.E. is the perfect acronym to help you build those perfect partnerships.

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Topics: Peer to Peer Fundraising

What Your Peer to Peer Fundraising Campaigns Can Learn from Greek Life Dance Marathons

A few weeks ago, I was checking my Snapchat when I noticed a new notification from one of my college friends. In her Snap, she said she was raising money for her sorority’s dance marathon event that benefits a children’s hospital network. Many college fraternities and sororities across the country host dance marathons that last 24 hours, including my own alma mater, so I was familiar with the idea. She included a link and said that she had until midnight to meet her goal.

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Topics: Peer to Peer Fundraising, fundraising events

The Quick Guide to Peer-to-Peer Fundraising with your Nonprofit Board

Sometimes it can be difficult to get your nonprofit board to give. Fortunately, there is a simple way to make it easier for them and for your organization while raising more money than you could have otherwise. We’ve talked about maximizing board giving in a previous blog post, but in this article I want to focus on exactly how you can use peer-to-peer fundraising to change the way your board approaches giving.

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Topics: Peer to Peer Fundraising

Crowdfunding vs. Peer to Peer Fundraising: What's the Difference?

You may have heard the phrase “Just make a GoFundMe campaign for it!” more and more in recent years. Have a cause? Crowdfund it on GoFundMe! Have huge medical bills you need help with? Crowdfund it! Have a nonprofit event you need cash for? Crowdfund it!

But what is crowdfunding, really? How reliable is it? And is there a better alternative for your nonprofit? In this post, I'll explore the differences between peer-to-peer fundraising and crowdfunding so you can decide which one is the best fit for your organization.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics