If you work in nonprofit marketing, you probably already have guidelines for the kind of messaging you want potential donors to see. This messaging will stay consistent with Facebook, but the delivery may be a little different from what you are used to.
Organic reach is important, but it’s getting more and more difficult for businesses and nonprofits to increase their reach organically on Facebook. This is where paid advertisements come in. Fortunately, Facebook is a relatively cheap platform for promoting content. The average cost per click for Facebook ads at the end of 2016 was only 27 cents. Start taking advantage of the low cost and follow these steps to set up your first ads!