Kira Bushman

Recent Posts

4 Ways to Communicate Your Cause With Nonprofit Web Design

Posted by Kira Bushman on November 16, 2018

 

Your nonprofit’s website is like one of your fellow employees. It, too, has a responsibility to constantly tell your organization’s story. Graphic and nonprofit web design tactics can help you visually communicate your cause to better reach potential volunteers and donors.  

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Topics: Nonprofit Marketing

Infographic: Peer-to-Peer Fundraising

Posted by Kira Bushman on November 1, 2018

Peer-to-peer fundraising is a highly effective way to increase volunteer involvement, reach new donors, and reinvigorate your current donor-base. We've put together some of P2P's basic tenants and statistics in this infographic!

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Topics: Peer to Peer Fundraising

What Your Peer to Peer Fundraising Campaigns Can Learn from Greek Life Dance Marathons

Posted by Kira Bushman on October 17, 2018

A few weeks ago, I was checking my Snapchat when I noticed a new notification from one of my college friends. In her Snap, she said she was raising money for her sorority’s dance marathon event that benefits a children’s hospital network. Many college fraternities and sororities across the country host dance marathons that last 24 hours, including my own alma mater, so I was familiar with the idea. She included a link and said that she had until midnight to meet her goal.

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Topics: Peer to Peer Fundraising, fundraising events

Crowdfunding vs. Peer to Peer Fundraising: What's the Difference?

Posted by Kira Bushman on October 3, 2018

You may have heard the phrase “Just make a GoFundMe campaign for it!” more and more in recent years. Have a cause? Crowdfund it on GoFundMe! Have huge medical bills you need help with? Crowdfund it! Have a nonprofit event you need cash for? Crowdfund it!

But what is crowdfunding, really? How reliable is it? And is there a better alternative for your nonprofit? In this post, I'll explore the differences between peer-to-peer fundraising and crowdfunding so you can decide which one is the best fit for your organization.

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Topics: Peer to Peer Fundraising, Online Donation, Fundraising Basics

Snapping for Success: Reaching Younger Generations of Volunteers and Donors on Snapchat

Posted by Kira Bushman on September 5, 2018

As the Social Media Manager, my job is not only to curate and produce social content for Arreva, but also stay updated on the latest trends in nonprofit social media marketing. After hosting a few webinars concerning reaching out to younger generations of potential volunteers and donors, our Digital Marketing Manager and I realized that there was a need for more resources about Snapchat for nonprofits.

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Topics: Social Media for Nonprofits, Nonprofit Marketing

Nonprofit Data Diaries Part 3: Security

Posted by Kira Bushman on July 25, 2018

Your nonprofit's database is your organization's most treasured possession. It can be difficult to remind yourself of securing the little things, and let's be honest — all of us can get lazy when it comes to being thorough with protecting our data. How many of you have ever written down a password on a sticky note and stuck it on your PC monitor in plain sight? Don't worry. Me too.

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Topics: Database Governance

Facebook Ads for Nonprofits: Setup

Posted by Kira Bushman on June 27, 2018

Organic reach is important, but it’s getting more and more difficult for businesses and nonprofits to increase their reach organically on Facebook. This is where paid advertisements come in. Fortunately, Facebook is a relatively cheap platform for promoting content. The average cost per click for Facebook ads at the end of 2016 was only 27 cents. Start taking advantage of the low cost and follow these steps to set up your first ads!

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Topics: Nonprofit Marketing, Social Media for Nonprofits

Facebook for Nonprofits: Webinar Follow Up

Posted by Kira Bushman on June 21, 2018

After many changes to the Facebook newsfeed algorithm, it can be confusing to know what to do on this social media platform. Groups, messenger, and advertisements are all great ways to get your organization seen by more potential donors, and they are more effective than just posting to your nonprofit’s Facebook page.

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Topics: Nonprofit Marketing

10 Components of Successful Grant Writing

Posted by Kira Bushman on June 13, 2018

As exciting as a prospective grant award can be, the task of compiling the data and writing a grant that has better chances of earning funding can be a daunting one. It’s important to remember that a grant letter is no different than any other proposal in the sense that it can be broken down into general segments that make up the whole pitch. Below, we’re covering grant writing examples for nonprofits so you can put together a winning grant letter without going crazy. Treat it like a checklist and you’re on your way to securing your grant.

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Topics: Grant Management

7 Online Fundraising Ideas for Great Landing Pages

Posted by Kira Bushman on May 16, 2018

It's time to bring out your inner designer. After looking through user experience design research specific to nonprofits and their donation pages, we have narrowed it down to these 7 tips. Use these ideas to help give your online fundraising page a "wow" factor that will have visitors jumping for the donate button! 

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Topics: Fundraising Basics, Online Donation

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