Organic reach is important, but it’s getting more and more difficult for businesses and nonprofits to increase their reach organically on Facebook. This is where paid advertisements come in. Fortunately, Facebook is a relatively cheap platform for promoting content. The average cost per click for Facebook ads at the end of 2016 was only 27 cents. Start taking advantage of the low cost and follow these steps to set up your first ads!
After many changes to the Facebook newsfeed algorithm, it can be confusing to know what to do on this social media platform. Groups, messenger, and advertisements are all great ways to get your organization seen by more potential donors, and they are more effective than just posting to your nonprofit’s Facebook page.
Topics: Nonprofit Marketing
As exciting as a prospective grant award can be, the task of compiling the data and writing a grant that has better chances of earning funding can be a daunting one. It’s important to remember that a grant letter is no different than any other proposal in the sense that it can be broken down into general segments that make up the whole pitch. Below, we’re covering grant writing examples for nonprofits so you can put together a winning grant letter without going crazy. Treat it like a checklist and you’re on your way to securing your grant.
Topics: Grant Management
It's time to bring out your inner designer. After looking through user experience design research specific to nonprofits and their donation pages, we have narrowed it down to these 7 tips. Use these ideas to help give your online fundraising page a "wow" factor that will have visitors jumping for the donate button!
Online fundraising has been a popular way to give for years now. In 2018, there is a lot going on in the tech world, and change is on the horizon. Is your nonprofit ready?
Every fundraiser knows that there are many variables that go into a successful online campaign. As an online fundraising company, we know the struggle of getting every part of your campaign just right. We've gathered some tools that will help you with everything from your grammar to your social media videos to get you ready to to fundraise online. Get ready to exceed your online fundraising goals!
Your annual report shows volunteers, donors, and prospects alike just how great of an impact your nonprofit has had in the past year. It reassures those involved with your organization that their donations and hard work have paid off, and it can convince potential donors that you stand for a cause worth contributing to. This is your chance to show off!
We've gathered seven of the best nonprofit annual reports from 2017 to inspire you. From human services to the arts, these examples cover the best annual reports of varying nonprofit industries and give you some great examples of just how beautiful and informational your annual report can be.
Whether you’re planning your first event or you’re a seasoned vet, it’s important to choose an event format that will most strongly impact your organization’s bottom line and achieve maximum ROI. You’ve probably come to realize that there are a handful of fundraising event formats that deliver successful results when executed properly.
We’ve listed some of the most successful charity events to help you decide which is the best fit for your organization’s goals and objectives:
Now comes the fun part! The public portion of your capital campaign fundraising consists of email blasts, social media campaigns and even an event or two. Depending on the ultimate goal of your campaign, you may want to consider a combination of fundraising tactics to amplify your reach and maximize donations.
The power of your nonprofit's brand extends to everything important within your organization. While some nonprofits may think branding isn't something they need to be focusing on, the reality is that branding can have an incredibly positive effect on everything from internal morale and constituent trust, to making more donations possible.
Matt Schwartz, the founder of a design firm for nonprofits and education, says in his article about the impact of a strong nonprofit brand that good branding is the "surest way to strengthen your relationships, increase your effectiveness, and, ultimately, generate greater impact." This infographic gives branding pointers to make your nonprofit annual report—and any marketing assets you create—among the best.