How Nonprofits Are Combining Donor Profiles and Social Media to Improve Fundraising

Posted by Ryan Finkelstein on April 12, 2017

Profiles of your constituents paired with social platforms are powerful tools

Better relationships with donors begin with understanding what motivates them. It’s the main reason successful nonprofit organizations use and maintain donor profiles.

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Topics: Online Donation, Donor Relationship Management

#GivingTuesday Tips: Do’s & Don’ts of Online Fundraising

Posted by Kelly Yaker on April 5, 2017


There’s no doubt that online fundraising is sweeping the globe as a great resource for nonprofits. Last year, nonprofits around the world collectively raised $116,000,000 on #GivingTuesday. Understanding what to do (and what not do) can make your Giving Tuesday campaigns a hit for your nonprofit too.

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Topics: Online Donation

How to Maximize Board Giving and Empower Asking

Posted by Ryan Finkelstein on March 2, 2017

So your board engagement is lower than you’d like, board generosity is lacking, and board asks just aren’t happening. Sound familiar? You can turn all of this around and transform your board into an inspired team of fundraisers by following these steps.

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Topics: Peer to Peer Fundraising, Online Donation

The All-in-One Movement: Innovation the Nonprofit Sector Needs

Posted by Ryan Finkelstein on February 23, 2017

This year, the Pew Research Center announced that Millennials, not Baby Boomers, are now America’s largest generation, which means that Millennials will soon be the majority of nonprofits’ donor bases. This generation is a group of Americans that have seen technology advance at a miraculous rate throughout their entire lives. So it’s no wonder that, 60% of American Millennials say they prefer to make donations via their mobile device. Is the nonprofit sector equipped and ready to keep up with these upcoming donors that don’t even bother to write checks anymore?

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Topics: Online Donation

Monthly: The New Preferred Giving Cycle

Posted by Ryan Finkelstein on December 8, 2016

Smaller, steady contributions each month make online fundraising easier for donors, and generate predictable revenue for you.

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Topics: Online Donation, Fundraising Basics

Optimizing Your Return on Fundraising Investment Via Constituent Relationship Management

Posted by Ryan Finkelstein on November 28, 2016

Did you know that nonprofits spend 2-3 times more recruiting a new donor than for-profit companies spend to attract new customers? Also, did you know that acquiring that new donor costs about five times more than maintaining an existing donor relationship? Given the simple math, savvy nonprofits do everything possible to build long-term relationships with their supporters and donors. This begins with capturing as much information about each donor as possible, and then consolidating and presenting this information in a useful way. This is the baseline requirement for any constituent relationship management system.

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Topics: Donor Relationship Management, Online Donation

Fundraising ROI: 5 Simple Metrics Every Nonprofit Should Track and Why

Posted by Ryan Finkelstein on November 10, 2016

Use these metrics to evaluate the success of your campaigns and boost the health of your organization.

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Topics: Donor Relationship Management, Online Donation

Five Tips To Increase Donations With Your Donate Button

Posted by Ryan Finkelstein on October 17, 2016

Have you ever wondered why donate buttons are placed in a particular area of a web page? Are you struggling with getting people to click on the donate button? The donate button is one of the key features of your website. In 2011, more than 70% of people donated online while 39% did it in person and 34% by mail. More current data would certainly show that the percentage of mobile donations has increased even more due to the risen use of mobile devices to access the Web.

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Topics: Online Donation

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