Peer to Peer Fundraising: The Smart Way to Grow

P2P: What Even Is It? Peer-to-peer fundraising (also known as “P2P” ) has been around for decades....

How to Increase Giving and Expand Your Donor Universe

As we learned during our educational webinar on Using Donor Data to Drive Donor Growth, each donor...

Our Ten Favorite Quotes About Data

Over the last month, we’ve covered quite a bit of ground that will hopefully help you build a...

The Pillars of Superior Donor Management Software

Over the past month, we’ve discussed the importance of good, clean donor data and some of the ways...

More Data, More Problems (And How To Solve Them)

In our first installment of this series, When Good Data Goes Bad we talked about how data...

5 Essential Steps to Building a Data-Driven Fundraising Program

In When Good Data Goes Bad, we talked about the ways faulty data and data management can harm your...

When Good Data Goes Bad: Don’t Let Bad Data Cost You Donors.

This month we’ll be talking about your data: why it’s so important, how to put it to work for you,...

Elements of a Story: Conflict and Resolution

As we continue our exploration of storytelling in the non-profit world, enjoy part 2 of Elements of...

Elements of a Story: Character and Context

The caller ID said “Landlord.” The rent was late. Again. Jane riffled through the folds of her...

The Stories We Tell: Inspire Action Through Emotion

On any given day, the average person is bombarded by dozens of marketing and fundraising...