Kelly Yaker

Recent Posts

The Quick Guide to Peer-to-Peer Fundraising with your Nonprofit Board

Posted by Kelly Yaker on October 11, 2018

Sometimes it can be difficult to get your nonprofit board to give. Fortunately, there is a simple way to make it easier for them and for your organization while raising more money than you could have otherwise. We’ve talked about maximizing board giving in a previous blog post, but in this article I want to focus on exactly how you can use peer-to-peer fundraising to change the way your board approaches giving.

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Topics: Peer to Peer Fundraising

Budgeting for End of the Year Giving

Posted by Kelly Yaker on September 19, 2018

By now, I’m sure you’ve heard the phrase “You’ve got to spend money to make money.” In fact, you may have just rolled your eyes a little when you read it, since it sounds like such a cliché. Unfortunately, it’s a cliché that’s almost always true, especially when it comes to end of the year giving.

Investing in marketing provides your organization with a way to speak directly to the public about what your nonprofit does, who it supports, and why a prospective donor should get involved or a current constituent should continue donating.

However, many nonprofits work with tight marketing budgets, so how can you budget your year-end marketing spend to get the most bang for your buck?

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Topics: Fundraising Basics, Campaign Management

How to Write a Year-End Giving Letter

Posted by Kelly Yaker on September 12, 2018

Photo Courtesy of Max Pixel

There’s a special skill involved with writing your nonprofit’s year-end giving letter to get the best response and maximize donation yield. This blog will give step-by-step instructions on how to format the perfect year-end giving appeal letter and the various topics you should cover.

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Topics: Fundraising Basics

Herding Cats: Getting Volunteers Where and When They Need to Be

Posted by Kelly Yaker on August 22, 2018

Picture this: It’s 24 hours before your big event and you’re frantically trying to juggle 20 different volunteer schedules, 15 different skill sets, 12 people who can’t lift over 15 pounds, 3 people who have mobility restrictions, and a partridge in a pear tree.

Is this scenario at all familiar to you?

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Topics: Volunteer Management

The Secrets to Managing Volunteers Effectively

Posted by Kelly Yaker on August 1, 2018

According to Independent Sector, in 2017, every volunteer hour is valued at $24.14, which is up 2.5% from the previous year. That’s over three times the national minimum wage! Even though volunteers contribute their time for free, their contributions have real-world value.

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Topics: Volunteer Management

Facebook Ads for Nonprofits: Messaging and Imagery

Posted by Kelly Yaker on July 3, 2018

If you work in nonprofit marketing, you probably already have guidelines for the kind of messaging you want potential donors to see. This messaging will stay consistent with Facebook, but the delivery may be a little different from what you are used to.

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Topics: Social Media for Nonprofits, Nonprofit Marketing

Your New Best Friend: Get To Know The Grant Life Cycle

Posted by Kelly Yaker on June 6, 2018

Within the grant life cycle, there are three commonly accepted phases: Pre-Award, Award, and Post-Award. But what goes on during those phases and what are the typical timelines for each phase? Here, we break down everything you can look forward to during and after your own grant writing process.

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Topics: Grant Management

Fundraising in a New Generational Landscape: Webinar Follow Up

Posted by Kelly Yaker on May 31, 2018

As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization. 

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Topics: Nonprofit Marketing, Online Donation, Fundraising Basics

2018 Trends for Fundraising Event Ideas for Nonprofits

Posted by Kelly Yaker on April 25, 2018

With the constant advancements made in technology and communication, we are blessed with added capabilities that can be incorporated into fundraising events. Different types of events have waxed and waned in their popularity, but every once in a while, an idea comes from out of left field and gives fundraisers a whole new type of event.

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Topics: Event Management, fundraising events

Event Planning for Nonprofit Organizations in 6 Easy Steps

Posted by Kelly Yaker on April 4, 2018

A great fundraiser takes a lot of planning. The bigger the event, the more complex the organization behind the scenes, but you don’t have to throw the party of the century to have a successful fundraising event. The key to event planning for nonprofit organizations is proper planning followed up with strategic execution that eventually brings in more supporters and thus, more funds, to your organization. Here are our 6 steps any nonprofit can take to have a well-organized event:

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Topics: Event Management

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