Kelly Yaker

Recent Posts

Facebook Ads for Nonprofits: Messaging and Imagery

Posted by Kelly Yaker on July 3, 2018

If you work in nonprofit marketing, you probably already have guidelines for the kind of messaging you want potential donors to see. This messaging will stay consistent with Facebook, but the delivery may be a little different from what you are used to.

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Topics: Nonprofit Marketing, Social Media for Nonprofits

Your New Best Friend: Get To Know The Grant Life Cycle

Posted by Kelly Yaker on June 6, 2018

Within the grant life cycle, there are three commonly accepted phases: Pre-Award, Award, and Post-Award. But what goes on during those phases and what are the typical timelines for each phase? Here, we break down everything you can look forward to during and after your own grant writing process.

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Topics: Grant Management

Fundraising in a New Generational Landscape: Webinar Follow Up

Posted by Kelly Yaker on May 31, 2018

As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization. 

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Topics: Nonprofit Marketing, Online Donation, Fundraising Basics

2018 Trends for Fundraising Event Ideas for Nonprofits

Posted by Kelly Yaker on April 25, 2018

With the constant advancements made in technology and communication, we are blessed with added capabilities that can be incorporated into fundraising events. Different types of events have waxed and waned in their popularity, but every once in a while, an idea comes from out of left field and gives fundraisers a whole new type of event.

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Topics: Event Management, fundraising events

Event Planning for Nonprofit Organizations in 6 Easy Steps

Posted by Kelly Yaker on April 4, 2018

A great fundraiser takes a lot of planning. The bigger the event, the more complex the organization behind the scenes, but you don’t have to throw the party of the century to have a successful fundraising event. The key to event planning for nonprofit organizations is proper planning followed up with strategic execution that eventually brings in more supporters and thus, more funds, to your organization. Here are our 6 steps any nonprofit can take to have a well-organized event:

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Topics: Event Management

Leveraging RFM Analysis for Prospect Management that Gets Results

Posted by Kelly Yaker on March 7, 2018

Let’s talk about data analysis and how it affects the bottom line at your nonprofit. Of course, there are many data that you can analyze, so let’s look at it from the perspective of identifying your top donors. If you’re using prospect management software, you may be thinking, “I’ve got all this information, but what should I focus on?”

What really matters when it comes to pinpointing your major donors are three factors: how recently they’ve donated to your organization, how frequently they’ve given to your nonprofit, and how much they can donate to your cause.

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Topics: Donor Relationship Management, Campaign Management

Setting Goals Before You Begin Planning a Capital Campaign

Posted by Kelly Yaker on February 8, 2018

So, you’re launching a capital campaign for your nonprofit organization. Congratulations! This means that you’re working to raise money for some big changes that will benefit your organization and further your mission. It’s an exciting time that will likely result in great success, but to achieve your goals, you need take time to be sure you’ve developed your goals to the point of absolute clarity.

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Topics: Fundraising Basics, Campaign Management

Putting the “Fun” in Fundraising: Ideas Proven to Make Your Next Event a Hit

Posted by Kelly Yaker on November 15, 2017

 

 

When you’re starting to plan your next big event, what normally comes to mind? Galas, 5Ks, and golf tournaments? Oh my! Let’s think outside of the standard fundraising ideas box and get creative with your next charity event.

We polled our friends, family, and followers on social media to see what some of their favorite fundraisers have been—whether they hosted or attended them—and we’re going to share some of those great ideas with you. The best part is that many of these fundraising ideas are relatively low cost and easy to organize, you just need to do the work of promoting it.

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Topics: Fundraising Basics, Event Management, fundraising events

Top 10 Online Fundraising KPIs You Need to Start Tracking Today

Posted by Kelly Yaker on October 24, 2017

 

 

With everything you’re handling in day-to-day operations at your nonprofit, we understand that adding more work to your plate can seem unnecessary, but trust us, key performance indicators, or KPIs as they’re more frequently called, are something your organization needs to be tracking to ensure you’re making the right moves when it comes to online fundraising.

Here are ten critically important KPIs that your nonprofit needs to track each month or at least every quarter.

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Topics: Nonprofit Marketing, Donor Retention, Fundraising Basics

Busted! 7 Common Myths About Online Donations Debunked

Posted by Kelly Yaker on October 4, 2017

From the moment we check our email each morning to powering down our tablets at night, it often feels as though technology has taken center stage in virtually every aspect of our lives. The nonprofit community is no exception to this paradigm shift. Every year, more and more people opt to give to their favorite nonprofit though online donations.

In 2016, for example, over 7.2% of all donations were made online. According to the 2016 Charitable Giving Report, Giving Tuesday donations online grew by 20%. Yet, despite evidence to the contrary, myths about online donations continue to exist.

Today, we’re going to debunk some of the most common myths about online fundraising and donations.

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Topics: Online Donation

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