Kelly Yaker

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Putting the “Fun” in Fundraising: Ideas Proven to Make Your Next Event a Hit

Posted by Kelly Yaker on November 15, 2017

 

 

When you’re starting to plan your next big event, what normally comes to mind? Galas, 5Ks, and golf tournaments? Oh my! Let’s think outside of the standard fundraising ideas box and get creative with your next charity event.

We polled our friends, family, and followers on social media to see what some of their favorite fundraisers have been—whether they hosted or attended them—and we’re going to share some of those great ideas with you. The best part is that many of these fundraising ideas are relatively low cost and easy to organize, you just need to do the work of promoting it.

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Topics: Fundraising Basics, Event Management, fundraising events

Top 10 Online Fundraising KPIs You Need to Start Tracking Today

Posted by Kelly Yaker on October 24, 2017

 

With everything you’re handling in day-to-day operations at your nonprofit, we understand that adding more work to your plate can seem unnecessary, but trust us, key performance indicators, or KPIs as they’re more frequently called, are something your organization needs to be tracking to ensure you’re making the right moves when it comes to online fundraising.

Here are ten critically important KPIs that your nonprofit needs to track each month or at least every quarter.

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Topics: Nonprofit Marketing, Donor Retention, Fundraising Basics

Busted! 7 Common Myths About Online Donations Debunked

Posted by Kelly Yaker on October 4, 2017

From the moment we check our email each morning to powering down our tablets at night, it often feels as though technology has taken center stage in virtually every aspect of our lives. The nonprofit community is no exception to this paradigm shift. Every year, more and more people opt to give to their favorite nonprofit though online donations.

In 2016, for example, over 7.2% of all donations were made online. According to the 2016 Charitable Giving Report, Giving Tuesday donations online grew by 20%. Yet, despite evidence to the contrary, myths about online donations continue to exist.

Today, we’re going to debunk some of the most common myths about online fundraising and donations.

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Topics: Online Donation

Charity Event Ideas That Will Get Your Donors’ Attention

Posted by Kelly Yaker on September 20, 2017

People generally feel more inclined to participate in activities if their money is going toward a worthy cause and there are plenty of ways to cater to a wide array of individuals. 5K charity runs are great, but if you are looking for more creative ways to fundraise, these charity event ideas—from fitness to social media and everything in between—are likely to garner the attention your organization needs.

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Topics: Event Management

5 Ways Proper Volunteer Management Helps Your Nonprofit Thrive

Posted by Kelly Yaker on September 6, 2017

According to the Corporation for National and Community Service, Americans spend over 7.8 hours volunteering their time at a variety of nonprofits. That adds up to an estimated value of $184 billion dollars! Volunteers are an important cornerstone to many nonprofits and proper volunteer management is critical to a successful volunteer program.

The men and women that donate their time through volunteering can have a big impact on your organization’s success and bottom line. Because of their importance to nonprofits, proper volunteer management is important for a number of reasons listed here.

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Topics: Volunteer Management

How to Write Grants for Nonprofit Organizations

Posted by Kelly Yaker on August 23, 2017

Regardless of size, it’s likely that your organization is dependent on certain funds—and it is quite likely that at least a portion of those funds are brought to you in the form of grants. As a result, the way that you approach these grants can either make or break your organization, making it essential that you learn how to write grants for nonprofit organizations.

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4 Tips To Raise More Money with Online Peer to Peer Fundraising

Posted by Kelly Yaker on August 16, 2017

Peer to peer fundraising is one of the most profitable ways to boost nonprofit donations, mostly because it requires little money upfront yet reaches a wide audience. Of course, if you want your campaign to go viral, you'll need to make donors feel like they're part of something special, which means getting creative.

Here are some popular peer to peer fundraising methods that have worked well for others. You can modify them slightly to your organization or take them in a whole new direction to make the fundraisers uniquely yours.

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Topics: Peer to Peer Fundraising, Event Management

9 of the Best Nonprofit Annual Reports From 2016

Posted by Kelly Yaker on August 10, 2017

The best nonprofit annual reports provide customers, investors, boards of directors, and employees with the information necessary to assess progress. One of the primary purposes of the annual report is to acquire new business, making factors such as format and design equally important. For example, visuals often appeal to readers, as they break apart big blocks of text, making it easier to read and understand the information.

Grab a pen and paper and get ready to take notes. Below are nine of the best nonprofit annual reports that exemplify key features that every organization should be utilizing in these reports. If you incorporate only a handful of the techniques highlighted in the annual reports featured below, you can be certain to impress your board members, donors, and general public.

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Topics: Nonprofit Marketing, Nonprofit Reports

#GivingTuesday Tips: Do’s & Don’ts of Online Fundraising

Posted by Kelly Yaker on July 11, 2017

 

There’s no doubt that online fundraising is sweeping the globe as a great resource for nonprofits. Last year, nonprofits around the world collectively raised $116,000,000 on #GivingTuesday. Understanding what to do (and what not do) can make your Giving Tuesday campaigns a hit for your nonprofit too.

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Topics: Online Donation

5 Things You Should Know About Automated Email Marketing

Posted by Kelly Yaker on July 11, 2017

So your nonprofit organization could use some sprucing up in the marketing department, and you’ve recognized untapped potential in email marketing. Perhaps you already send regular email blasts to your constituents, but you aren’t getting as many bites as you’d like, considering all of the effort you put into crafting and sending emails. In fact, the work is pretty tedious for what you get out of it.

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Topics: Nonprofit Marketing, Email Marketing

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