Kelly Yaker

Recent Posts

Writing the Best Fundraising Emails

Posted by Kelly Yaker on November 8, 2018


During the busy end-of-year giving season, your potential donors’ mailboxes are getting inundated with fundraising emails. How do you stand out without feeling like you’re selling out? As long as you stick with a donor-centric strategy, writing the best fundraising emails will be simpler than you think.

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Topics: Email Marketing, Online Donation

Friend and F.O.E.: Corporate Partnerships for P2P Fundraising

Posted by Kelly Yaker on October 25, 2018

Partnering with for-profit companies can seem intimidating at first, but these partnerships are worth overcoming your fears. Nonprofit corporate partnerships, especially for peer to peer fundraising campaigns, create win-win situations both parties.

To start raising more money with P2P corporate partnerships, just remember that businesses are your friend, not your foe. Interestingly enough, though, F.O.E. is the perfect acronym to help you build those perfect partnerships.

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Topics: Peer to Peer Fundraising

The Quick Guide to Peer-to-Peer Fundraising with your Nonprofit Board

Posted by Kelly Yaker on October 11, 2018

Sometimes it can be difficult to get your nonprofit board to give. Fortunately, there is a simple way to make it easier for them and for your organization while raising more money than you could have otherwise. We’ve talked about maximizing board giving in a previous blog post, but in this article I want to focus on exactly how you can use peer-to-peer fundraising to change the way your board approaches giving.

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Topics: Peer to Peer Fundraising

Budgeting for End of the Year Giving

Posted by Kelly Yaker on September 19, 2018

By now, I’m sure you’ve heard the phrase “You’ve got to spend money to make money.” In fact, you may have just rolled your eyes a little when you read it, since it sounds like such a cliché. Unfortunately, it’s a cliché that’s almost always true, especially when it comes to end of the year giving.

Investing in marketing provides your organization with a way to speak directly to the public about what your nonprofit does, who it supports, and why a prospective donor should get involved or a current constituent should continue donating.

However, many nonprofits work with tight marketing budgets, so how can you budget your year-end marketing spend to get the most bang for your buck?

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Topics: Fundraising Basics, Campaign Management

How to Write a Year-End Giving Letter

Posted by Kelly Yaker on September 12, 2018

Photo Courtesy of Max Pixel

There’s a special skill involved with writing your nonprofit’s year-end giving letter to get the best response and maximize donation yield. This blog will give step-by-step instructions on how to format the perfect year-end giving appeal letter and the various topics you should cover.

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Topics: Fundraising Basics

Herding Cats: Getting Volunteers Where and When They Need to Be

Posted by Kelly Yaker on August 22, 2018

Picture this: It’s 24 hours before your big event and you’re frantically trying to juggle 20 different volunteer schedules, 15 different skill sets, 12 people who can’t lift over 15 pounds, 3 people who have mobility restrictions, and a partridge in a pear tree.

Is this scenario at all familiar to you?

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Topics: Volunteer Management

The Secrets to Managing Volunteers Effectively

Posted by Kelly Yaker on August 1, 2018

According to Independent Sector, in 2017, every volunteer hour is valued at $24.14, which is up 2.5% from the previous year. That’s over three times the national minimum wage! Even though volunteers contribute their time for free, their contributions have real-world value.

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Topics: Volunteer Management

Facebook Ads for Nonprofits: Messaging and Imagery

Posted by Kelly Yaker on July 3, 2018

If you work in nonprofit marketing, you probably already have guidelines for the kind of messaging you want potential donors to see. This messaging will stay consistent with Facebook, but the delivery may be a little different from what you are used to.

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Topics: Nonprofit Marketing, Social Media for Nonprofits

Your New Best Friend: Get To Know The Grant Life Cycle

Posted by Kelly Yaker on June 6, 2018

Within the grant life cycle, there are three commonly accepted phases: Pre-Award, Award, and Post-Award. But what goes on during those phases and what are the typical timelines for each phase? Here, we break down everything you can look forward to during and after your own grant writing process.

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Topics: Grant Management

Fundraising in a New Generational Landscape: Webinar Follow Up

Posted by Kelly Yaker on May 31, 2018

As the primary source of major and recurring donations—Baby Boomers and Matures—begin to age and pass away, many nonprofits are beginning to try and acquire and cultivate younger generations as recurring donors within their organization. 

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Topics: Nonprofit Marketing, Online Donation, Fundraising Basics

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